Tralock 자물쇠 패키징 by Bakhtiyar Baimurzayev

Tralock 자물쇠 패키징 by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2022

Tralock 자물쇠 패키징

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

A' Design Award 동상 Winner in 패키징 Category

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Colors

The Design

About Tralock 자물쇠 패키징

Tralock은 여행용 캐리어 자물쇠를 위해 디자인된 패키지입니다. 상자는 작은 여행 가방 형태로 제작되어 패키지가 제품의 용도와 직접적으로 연결됩니다. 제품명은 'travelling(여행)'과 'lock(자물쇠)'이라는 단어를 결합한 것이며, 로고의 알파벳 'o'는 열쇠 구멍 모양으로 표현되었습니다. 구조는 두 개의 층으로 이루어져 있습니다. 블리스터 코어가 자물쇠와 열쇠를 제자리에 고정하고, 판지 층이 인쇄된 그래픽 디자인을 담고 있습니다. 다이컷 창을 통해 구매자가 내부의 제품을 직접 확인할 수 있습니다. 선명한 색상은 여행이라는 주제를 반영하며 패키지가 눈에 잘 띄도록 돕습니다.

The Recognition

About the A' Design Award 동상

Tralock 자물쇠 패키징, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Tralock 자물쇠 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Tralock 자물쇠 패키징, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev