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Hongzhou Academy 판매 센터 by Feng Cheng

Hongzhou Academy 판매 센터 by Feng Cheng is a highly esteemed winner of the very prestigious 2022 A' Design Award 은상 in 건축, 건물 및 구조물 디자인 Competition Category.


은건축· 2022

Hongzhou Academy 판매 센터

by Feng Cheng

Client: Jiangxi LDY Supply Holdings Co., Ltd.

A' Design Award 은상 Winner in 건축 Category

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Verified Award Winner

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Colors

The Design

About Hongzhou Academy 판매 센터

홍저우 아카데미(Hongzhou Academy)는 중국 난창현 중심부에 위치한 판매 센터이다. 이 건물은 상담, 수공예, 어린이 활동 및 전시를 위한 공간을 갖추고 있다. 두 개의 매스가 교차로에 면한 도시 도로를 향해 배치되어 있으며, 서로 어긋난 배치를 통해 진입 광장이 형성된다. 설계는 중국 전통 건축을 참조하였다. 알루미늄 판재를 버클로 접합하여 파사드에 벽돌과 같은 질감을 만들어냈다. 부드럽게 휘어진 곡면이 지붕의 윤곽을 이루며 전통 처마를 연상시킨다. 넓은 유리면과 높은 아트리움은 실내에 개방적이고 편안한 성격을 부여한다.

The Recognition

About the A' Design Award 은상

Hongzhou Academy 판매 센터, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Hongzhou Academy 판매 센터, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Hongzhou Academy 판매 센터, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The project is located in the central area of Nanchang County. As a sales center, it undertakes the functions of negotiation, handwork, children's activity space and display. The building is located at the intersection, so there are two typical blocks facing the urban road respectively. These two blocks shapes the building, and the misplaced part forms the entrance square.
Dimensions & Packaging
Land area: 2375m² floor area: 1221m²
Tags
traditional cutural, ancient architecture, sales center, curved roof, aluminium sheet
Production Technology
Metallic aluminium sheet, glass, coating Material
Design Challenge
To avoid the glue layer on facade, architects designed a gusset plate unit also use aluminium to insure the tone of the grey facade.
Research
Chosing the material for roof was a difficulty. Designers compared the effect and cost of Titanium-zinc Panel, Al-Mg-Mn alloy building sheets and aluminium sheet and finally chosed aluminium sheet as the roof material.
Inspiration
The area has a splendid cultural history in ancient times, so the form fully refers to the ancient Chinese architecture. Aluminum plates are connected by buckles, forming a unique brick texture on the facade. The smooth arc-shaped curved surface outlines the skyline of the building, which reminds people of the eaves curve of ancient Chinese buildings.
Project Duration
The project started in August 2020 in Nanchang and finished in December 2020 in Nanchang, China.
Operation Flow
The building provides people with a comfortable purchasing environment. The large area of glass enables people to enjoy the external scenery. The high atrium increases the width of the space. People can regard it as a commercial building or a place to rest.
Team Members
Seungmin Lee
Qi Zhou
Qinggang Zhu
Long Li
Pengwei Li
Zhenfei Fang
Yuwen Liu
Xu Zhang
Dongqun Li
Tiantian Wu
Image Credits
Image #1: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #2: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #3: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #4: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #5: Photographer Zeng Jianghe, Hongzhou Academy, 2021.

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