Shenzhen Jiangangshan Hill Park 길 찾기 표지판 시스템은 by Updesign

Shenzhen Jiangangshan Hill Park 길 찾기 표지판 시스템은 by Updesign is a highly esteemed winner of the very prestigious 2022 A' Design Award 은상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

은그래픽· 2022

Shenzhen Jiangangshan Hill Park 길 찾기 표지판 시스템은

by Updesign

Client: Xin’an Sub-district Office

A' Design Award 은상 Winner in 그래픽 Category

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Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Shenzhen Jiangangshan Hill Park 길 찾기 표지판 시스템은

앙리 루소(Henri Rousseau)의 인상주의 스타일이 이 프로젝트의 주요 시각적 요소로 독창적으로 적용되었습니다. 길 찾기 표지판은 공원 곳곳에 흥미로운 인상파 일러스트레이션 실루엣으로 디자인되어 방문객에게 고요한 환경 친화적인 언덕의 분위기를 연출합니다. 작가의 생각과 프로젝트의 목적은 인간과 자연의 조화라는 개념으로 울려 퍼집니다.

The Recognition

About the A' Design Award 은상

Shenzhen Jiangangshan Hill Park 길 찾기 표지판 시스템은, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Shenzhen Jiangangshan Hill Park 길 찾기 표지판 시스템은, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Shenzhen Jiangangshan Hill Park 길 찾기 표지판 시스템은, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Henri Rousseau's impressionist style is ingeniously applied as the main visual elements into this project. Wayfinding signs are designed as interesting impressionist-illustration silhouettes here and there in the park, creating a tranquil eco-friendly hilly aura for visitors. The artist's thoughts and the project's purposes are brought into resonance by the concept of harmony between human and nature.
Dimensions & Packaging: Material – Stainless Steel Baking Finish: 3mm thick, Sign Board Size: 2200mmX520mmX90mm, Sign Board Base: 700mmX800mmX600mm
Tags: Park, wayfinding signs, the way of gentle “hidden”, silhouettes, handmade technology, illustration, nature
Production Technology: Wayfinding sign boards requires only handmade processing technology without any weldings and creases. Thus, it needs high-quality metal materials with strong hardness and toughness to achieve artistically pierced and integrally bent appearance. In detail, the boards are set in a friendly lower position, and rounded edges of the boards and their pierced patterns are considerately designed, so that children could freely get in touch with them when they are curious about these interesting boards.
Design Challenge: The biggest challenge in this project is to assemble one complete sign board. Despite of semi-handmade crafts, the end-to-end combination still requires the precision of machine. In addition, smoothing process for rounded edges of the pierced patterns requires workers' carefulness and quality control of quantitative standards due to millimeter precision of included angle details. These details are particularly important for keeping style of the original works after the transformation.
Research: It's a process of combing art history to choose illustration works from one of famed artists in the world as the sample for silhouette style. Actually, many illustration works are suitable for making silhouettes, but few could accurately depict the vividness of animals and plants with distinct aesthetic adorning sense to meet various wayfinding signs in different application scenarios. A lot of time is spent in this project in pursuing the balance between craft effects and artistic style.
Inspiration: The wayfinding signage system is designed for a wooded hilly municipal park in Shenzhen. It's close to a reservoir, some early high-end residences and school districts. The design is required to preserve the existing ecological experience for most neighboring visitors who are familiar with the ways there. Accordingly, UPD adopts low-contrast colored silhouette art effect to well integrate the whole system into the natural environment in a gentle "hidden" way with basic function of wayfinding.
Project Duration: April 2020 Bao'an District, Shenzhen, Guangdong, China
Operation Flow: Permeable pierced wayfinding signs are gently immersed into their wooded hilly surroundings. Light and shadows are joyfully playing between scattered illustration-silhouette sign boards and woods on the hills in a harmonious way. Visitors will enjoy a visually peaceful ambience when they are meandering among wooded paths.
Team Members: Zhang Yi（creative director）
Wen Yuehua（project manager）
Shen Hang（designer）
Image Credits: Updesign