Chick Coin 애니메이션 광고 by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 영화, 비디오 및 애니메이션 디자인 Competition Category.
동영화· 2022
Chick Coin 애니메이션 광고
Client: JP SPACE Studio
A' Design Award 동상 Winner in 영화 Category
Verified Award Winner
Verify Award Status for #133031The Design
About Chick Coin 애니메이션 광고
칙 코인(Chick Coin)은 대만 학생들을 위한 아르바이트 매칭 플랫폼을 홍보하고자 제작된 애니메이션 광고이다. 이 영상은 초당 24프레임의 풀HD 화질로 40초간 상영된다. 두 브랜드 캐릭터가 텔레비전 화면에 비친 학생들의 경제적 어려움을 목격하고, 마법의 동전 투입구가 캐릭터들을 근심 없이 유쾌한 세계로 데려가면서 현실 세계 또한 변화한다. 이 애니메이션은 손으로 그린 작화와 디지털 일러스트레이션, 합성 소프트웨어를 결합해 완성되었다. 유머러스한 전개와 시각 효과를 통해 브랜드와 젊은 관객을 연결하는 것을 목표로 한다.
The Recognition
About the A' Design Award 동상
Chick Coin 애니메이션 광고, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Chick Coin 애니메이션 광고, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Chick Coin 애니메이션 광고, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
- Dimensions & Packaging
- 1920 x 1080px（FHD） / 40s / 24fps
- Tags
- Animation, Illustration, Motion, Money, 2D, Advertising
- Production Technology
- Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
- Design Challenge
- While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
- Research
- First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
- Inspiration
- The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
- Project Duration
- The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
- Operation Flow
- It's a video with no interaction or special operative instructions.
- Team Members
- Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu - Image Credits
- All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.
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