Taicang Readzone 서점 인테리어 디자인 by Cheng Yu Hsieh

Taicang Readzone 서점 인테리어 디자인 by Cheng Yu Hsieh is a highly esteemed winner of the very prestigious 2022 A' Design Award 금상 in 인테리어 공간 및 전시 디자인 Competition Category.

금인테리어· 2022

Taicang Readzone 서점 인테리어 디자인

by Cheng Yu Hsieh

Client: CHS Interior Design

A' Design Award 금상 Winner in 인테리어 Category

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View at A' Design Award Press Release Award Badge

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The Design

About Taicang Readzone 서점 인테리어 디자인

타이창 리드존(Taicang Readzone)은 중국 타이창의 백화점 내부에 자리한 서점이다. 368제곱미터 규모의 이 서점은 원형 극장의 형태로 구성되었다. 높이 솟은 책 벽과 여러 방향으로 열린 문틀은 밀집된 도시의 거리 풍경을 연상시키며 독자들의 탐험을 이끈다. 원형 동선은 방사형 통로와 이어져 개별적인 서가 군집과 다채로운 좌석 공간을 형성한다. 스테인리스 스틸 천장은 대형 구조물이 주는 육중한 느낌을 완화한다. 가변적인 서가와 테이블, 좌석은 개인 독서, 부모와 자녀의 함께 읽기, 모임 등 다양한 활동을 지원한다.

The Recognition

About the A' Design Award 금상

Taicang Readzone 서점 인테리어 디자인, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Taicang Readzone 서점 인테리어 디자인, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Taicang Readzone 서점 인테리어 디자인, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taicang Readzone Bookstore, which located in Department Store, is in a circular theater form, and attracts citizens with different backgrounds, ages and reading demands. Moreover, book walls and multi-directional door frames, just look like concentrated urban street scenes, inviting readers to travel and explore, with distinct brand recognition. The designer also brings multiple scenarios, which accommodating not only individual readers, but parent-child reading and working meeting, etc. It furthermore, by virtue of rearrangement on cabinets, tables and chairs, literary salon and more colorful cultural exchanges creates a high-range experience. This feature also combined with the surrounding coffees and reading products provides multiplex type for the customer the commodity.
Dimensions & Packaging: This is a 368-square-meters bookstore.
Tags: Interior, Design, retail, bookstore
Production Technology: In order to evoke a sense of compatible and friendly reading, and promote brand recognition, the designer therefore focuses on the circular theater form.Then introduces human flow interaction and brand topics, ingeniously solves the problems in construction site configuration.
Moreover, its motion trend design diffuses outward in circular and radial patterns, and connects official business, parent-child, relaxation and other abundant reading scenarios.
Design Challenge: In terms of trans-regional cooperation case, the integration of design and implementation must satisfy both local laws and regulations, material selection limits, as well as long-distance communication trust, and under the impact of epidemic, the project execution schedule will be more hardly to control.
Research: In response to semi-circular base features, and though circular theater design to gather stream of readers and topics, it has combined stainless steel ceiling and tactfully eliminated the oppressing sensation from huge construction body, which also symbolizes the origin of human knowledge in vast universe. Besides, circular motion lines connects with radial branch lines to from separately clustered book groups and diverse seating areas, leading readers to wonder through various forms of literary arts with more fun. It also matches with clear guidelines and complete lighting environment to assist readers in quickly searching for target books and thus improve reading comfort level.
Inspiration: This young bookstore brand with city context considerations tells us quite a lot about reading and culture in urban daily life, and creates a fresh new consumption pattern and life scenery. Except for function type, the designer has also introduced the third space concept into traditional culture, such as the universe-like theater design, which gathers life tracks and scenarios of different role in city, thereby to create a micro cultural center in city.
Project Duration: The project started in March 2021 and finished in June 2021 in Taicang, China.
Operation Flow: With the use of circular theater design and towering mazy book walls, readers and books then become the main characters in this place, and through elastic functions among books on display, collect books and seats to fit with different usage scenarios. So that readers with different culture backgrounds, age levels and interests can understand the multiplex possibility and meaning from reading at every unexpected exploration and communication, thus reappearing a urban reading culture by means of theatrical pattern.
Team Members: Designer Director: Cheng Yu Hsieh
Designer: Hsin Yun Chiang
Designer: Pao Hua Tsao