Before the Midnight Hour 가구 삽화는 by Martin Reznik

Before the Midnight Hour 가구 삽화는 by Martin Reznik is a highly esteemed winner of the very prestigious 2022 A' Design Award 금상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

금그래픽· 2022

Before the Midnight Hour 가구 삽화는

by Martin Reznik

Client: Martin Reznik Illustration

A' Design Award 금상 Winner in 그래픽 Category

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Verified Award Winner

Verify Award Status for #133798

자세히 알아보기 Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Before the Midnight Hour 가구 삽화는

Marc Krusin의 의뢰로 Knoll과 Desalto를 위한 그의 가장 유명한 가구 디자인을 특징으로 하는 일련의 흑백 삽화입니다. 만화와 느와르 영화에서 영감을 받은 이 프로젝트는 장면에 내러티브를 가져오고 과장된 관점과 우울한 느와르 미학을 사용하여 가구 일러스트레이션의 관습을 깨뜨립니다. 인간의 부재와 흩어진 물건들은 이야기에 미스터리와 서스펜스의 요소를 더하고, 주인공은 깜짝 결말로 드러납니다. 모든 이미지는 Wacom Cintiq 태블릿을 사용하여 Adobe Photoshop에서 디지털 방식으로 그렸습니다.

The Recognition

About the A' Design Award 금상

Before the Midnight Hour 가구 삽화는, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Before the Midnight Hour 가구 삽화는, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Before the Midnight Hour 가구 삽화는, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Dimensions & Packaging: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Tags: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Production Technology: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Design Challenge: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Research: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Inspiration: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Project Duration: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Operation Flow: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Image Credits: All illustrations: Martin Reznik, 2021