Intangible Heritage 디지털 지식 플랫폼 by Baidu Meux

Intangible Heritage 디지털 지식 플랫폼 by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 문화유산 및 문화 산업 디자인 Competition Category.

철문화유산· 2022

Intangible Heritage 디지털 지식 플랫폼

by Baidu Meux

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award 철상 Winner in 문화유산 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Intangible Heritage 디지털 지식 플랫폼

무형유산(Intangible Heritage)은 중국의 무형문화유산을 다루는 이중 언어 디지털 지식 플랫폼이다. 이 플랫폼은 사진과 영상, 음성 기록을 통해 문화 콘텐츠를 기록하고 공유한다. 첫 번째 섹션에서는 수공예, 희곡, 그림자극, 무술 등의 주제를 두루마리 형식으로 소개한다. 이어지는 섹션에서는 사용자가 콘텐츠 카드를 통해 열어볼 수 있는 상세 항목을 제공한다. 중국 전통 요소가 현대적인 시각 언어와 결합되어 있으며, 플랫폼은 컴퓨터와 모바일 기기 모두에 최적화되어 있다.

The Recognition

About the A' Design Award 철상

Intangible Heritage 디지털 지식 플랫폼, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Intangible Heritage 디지털 지식 플랫폼, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Intangible Heritage 디지털 지식 플랫폼, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is designed to solve the problem of the heritage and the pain of the inheritors. It builds a network platform to record and disseminate valuable intangible cultural content in a variety of rich media forms, and form a "Internet plus non heritage" communication mode, so that users can understand the intangible culture quickly and deeply. Realize the protection and inheritance of China's intangible cultural heritage.
Dimensions & Packaging: adapted for PC, adapted for all devices on ios and Android.
Tags: ICH Encyclopedia, Baidu Encyclopedia, China's Intangible Cultural Heritage, Traditional skills, Ignite ICH.
Production Technology: Taking inheriting the beauty of culture as the design concept, refining Chinese traditional elements, combining modern design, creative expression through the dimensions of shape, color, character and quality, creating a cultural theme atmosphere, carrying and displaying wonderful intangible cultural skills in multiple forms such as pictures, video and audio, and transmitting intangible cultural values and aesthetics to users
Design Challenge: Ministry of Culture and UNESCO cooperate with us in the early stage, and we find bearers, discuss with them, and jointly shoot exclusive videos for content construction; For the product framework, it is necessary to consider the audience groups, communication media and communication forms, and how to design and build the Internet and Non-heritage communication mode to achieve the aim of protection, record and promote the recognition and development of non-heritage culture.
Research: ICH is a witness of human history, and a living cultural form with its inheritors practical activities. China has 1,372 ICH and 42 on the UNESCO ICH List, ranking first in the world. But the heirs and growth is not good, so Baidu has focused on the status, and uses the Internet and ICH mode to spread it. Baidu launches 38 ICH topics with 1,379 entries, and nearly 100 heirs show their CH skills with 50 million video plays,and winning high recognition and rising the public welfare awareness.
Inspiration: The growth of China's Intangible Heritage has been affected by factors such as the aging of bearers, times, loss of traditional skills and shrinking commercial value. The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a digital knowledge base together. Users know ICH and bearers by pics, videos and audios at multiple ends; build a bridge of communication between bearers and users with online registration and other ways to record ICH culture while promoting the care and transmission.
Project Duration: the project went live on Encyclopedia in June 2009
Operation Flow: The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a bilingual digital knowledge base together.In the first exhibition, it shows the typical cultural contents in the form of a 'scroll' , like handicrafts, opera, ventriloquism, shadow puppets, martial arts, etc.; it shows fine columns with vivid realistic video, then users can know ICH directly and quickly; A more detailed and authoritative intro In the third part, users can click on the content card to get.
Patents: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Team Members: Dou Shen, Yujie Shi, Yang Yu, Dian Li, Xiaoxue Gao, Ying Song, Xilin Chen, Wei Rong, Chen Zhu
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd