Baidu Wiki 모바일 애플리케이션 by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 모바일 기술, 애플리케이션 및 소프트웨어 디자인 Competition Category.

철모바일· 2022

Baidu Wiki 모바일 애플리케이션

by Baidu Meux

Client: Baidu Online Network Technology

A' Design Award 철상 Winner in 모바일 Category

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The Design

About Baidu Wiki 모바일 애플리케이션

바이두 위키 버추얼 주(Baidu Wiki Virtual Zoo)는 동물의 모습을 실시간 영상으로 스트리밍하는 모바일 애플리케이션이다. 어린이와 청소년, 거동이 불편한 이용자도 언제든지 온라인으로 동물을 관찰할 수 있다. 육지, 바다, 담수 구역으로 구성된 입체 지형 맵을 통해 여러 동물을 한눈에 볼 수 있으며, 다양한 글과 영상이 동물의 생태와 생물다양성을 설명한다. 연계 프로그램은 고양이 안면 인식 기술을 활용해 길고양이를 모니터링하고, 실시간 인터랙션 기능을 통해 시청자가 이들을 위한 구조 서비스를 요청할 수 있다. 본 애플리케이션은 iOS 및 안드로이드 기기에서 구동된다.

The Recognition

About the A' Design Award 철상

Baidu Wiki 모바일 애플리케이션, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Baidu Wiki 모바일 애플리케이션, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Baidu Wiki 모바일 애플리케이션, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Baidu wiki virtual zoo is China's first live zoo, which helps children, teenagers and people with limited mobility to watch animals live online anytime, anywhere. In the live scenes, you can watch the animals' lives in a sedate manner and get "close to" them. It helps people to learn about animals and improve their understanding and knowledge of biodiversity issues while watching them. The stray cat warming program was launched to care for and rescue stray cats, helping to pass on the public good.
Dimensions & Packaging: Adaptation to all devices for ios and Android
Tags: knowledge, public welfare, science, care, live, zoo
Production Technology: Baidu Brain AI technology "cat face recognition" is used to release stray cats, as well as to identify the appearance of injuries and illnesses of stray cats and send them to the hospital for examination in time, and volunteers will add food and water for them every day. It is also possible to see the living condition of stray cats live online and provide rescue services for stray cats through live interaction, helping to pass on public welfare.
Design Challenge: The event-page is the first screen that users see when they enter, and it is crucial to be look good. The island designed a 3D scene map with land, sea and freshwater areas. The design challenge was to create a space that could display many animals (live) at the same time, with the flexibility to configure the position of each animal. The 3D visual scene and creatures were the starting point for our idea, hoping to bring a more lively and interesting visual experience to users.
Research: We used many research tools during the course of the project. Industry research, braining and user interviews were used in the early stages to identify features and innovation points. The design process used task analysis to design the user's pathway. And through research and field observed over 20 animal types, from humanoid to relatively cute and realistic animal shapes, we did many personified tests to ensure that the animal designs were cute and matched the real personified of each animal.
Inspiration: Since the outbreak of the COVIDD-19, people have been made aware of the power of nature, and China and the world have been actively promoting the fight against climate change and animal protection.
Project Duration: The project starts in Beijing in May 2020, is completed in Beijing in May 2020 and is available on Baidu Applet in May 2020
Operation Flow: In the live scenes, you can immerse yourself in the lives of the animals and get 'up close and personal' with them. Browse through various types of knowledge and videos related to animals, providing more ways to acquire knowledge through a combination of audio and visual. It also provides rescue services for stray cats through live interaction.
Patents: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Team Members: Dou Shen, Yujie Shi, Yu Ruan, Yang Yu, Xiaoxue Gao, Zhenzheng Xie, Wei Rong, Kaiwen Miu, Ziwei Deng, Nan Chen
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd