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Intelligent Livestream Partner 라이브 스트리밍 어시스턴트 애플리케이션 by Kuaishou Ecommerce Design Center

Intelligent Livestream Partner 라이브 스트리밍 어시스턴트 애플리케이션 by Kuaishou Ecommerce Design Center is a highly esteemed winner of the very prestigious 2026 A' Design Award 금상 in 모바일 기술, 애플리케이션 및 소프트웨어 디자인 Competition Category.


금모바일· 2026

Intelligent Livestream Partner 라이브 스트리밍 어시스턴트 애플리케이션

by Kuaishou Ecommerce Design Center

Client: Kuaishou

A' Design Award 금상 Winner in 모바일 Category

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The Design

About Intelligent Livestream Partner 라이브 스트리밍 어시스턴트 애플리케이션

인텔리전트 라이브스트림 파트너는 1인 라이브커머스 판매자를 지원하는 모바일 애플리케이션이다. 스마트 카드가 실시간으로 나타나 방송의 각 단계를 따라간다. 이 카드는 진행 대본을 제안하고, 시청자 질문을 답변 카드로 묶어 정리하며, 데이터가 불안정해질 때 간단한 진단 팁을 제공한다. 음성 명령으로 상품 등록과 내림, 정렬, 재고 및 가격 변경을 수동 조작 없이 처리할 수 있다. 다크 인터페이스는 OLED 화면에 적합하며 전력 소모를 줄여준다. 팀 없이 홀로 일하는 스트리머를 지원하는 것이 목표다.

The Recognition

About the A' Design Award 금상

Intelligent Livestream Partner 라이브 스트리밍 어시스턴트 애플리케이션, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Intelligent Livestream Partner 라이브 스트리밍 어시스턴트 애플리케이션, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Intelligent Livestream Partner 라이브 스트리밍 어시스턴트 애플리케이션, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
As the world’s first full process AI livestreaming system, our product offers four key capabilities.
Smart cards based on livestream scenarios cover the entire livestream workflow.
It moves beyond passive tools by detecting streamer stumbles and data anomalies, then proactively suggesting scripts or optimizations.
Complex operations such as product listing or removal and price changes are completed with a single voice command.
A dark, immersive interface with low brightness delivers a futuristic yet practical experience while reducing power consumption and supporting environmental sustainability.
Dimensions & Packaging
This design is a mobile AI livestream assistant with three technical features. The core AI model is highly compressed to reduce lag on entry level phones. Voice command recognition reaches at least 95 percent accuracy in 60 dB noise, with response time under 500 ms for comment sorting and script generation. A UI tuned for OLED screens and lower energy use reduces power consumption by about 30 percent.
Tags
Livestream, AI Assistant, Smart Prompt Card, Voice-Command Operation, Dynamic Scenario Adaptation
Production Technology
1. Our core technologies use NLP to automatically group and summarize comments, generate product pitching prompts, and match them to livestream scenes.
2. A data engine that works in real time detects abnormal data and outputs quick diagnostic advice.
3. Voice interaction recognizes and executes commands for all product operations.
4. The model is trained on large live commerce corpora, so scripts match real streams and do not sound mechanical.
Design Challenge
Challenge 1: Turn complex live streaming workflows into clear guidance. We broke down pro teams' work before, during, and after a stream and built AI modules to cover scripts, comment replies, and data based strategy.
Challenge 2: Make dense comments and metrics easy for lower tier users to grasp. We show data and suggestions in simple visuals and plain language.
Challenge 3: Combine NLP, data analysis, and voice control so small streamers get full support without a team.
Research
We interviewed 15 users and surveyed one million creators, gaining 2,093 valid responses. Results showed 80 percent lacked structure in product pitching, 42.9 percent found operations cumbersome, and 47.1 percent struggled with data and engagement. We adopted “simple and direct” as the core design principle, using voice commands, smart prompts, and automatic data diagnostics with no extra learning.
Inspiration
During detailed visits to independent streamers, we observed that they faced several core challenges. Solo operations led to chaos in tasks such as product listing and price adjustments, unstructured product explanations, and difficulty interpreting livestream data. We realized that existing tools were not truly helping them, which reduced their enthusiasm for streaming and limited their income growth.
By drawing on Kuaishou’s mature AI capabilities, we designed a full process AI livestream assistant that lowers barriers and helps independent streamers build a more stable income.
Project Duration
Project Timeline: Design research was kicked off in March 2025; after finalizing the design direction in May, design drafts were initiated. Following several months of design iteration and project R&D, the product was launched and put into use in November 2025.
Operation Flow
Smart cards are pushed in real time based on dynamic livestream scenarios, so no complex actions are required, and streamers can simply read along or apply them with one click. They assist product explanation with tailored prompts, summarize and group audience questions into reply cards, and push diagnostic tips when data becomes unstable. All key product operations can be done with voice commands alone, covering listing, removal, ordering, and inventory or price changes without manual work.
Team Members
Suya Xu
Jing Li
Ruoyu Fang
Yingtai Gao
Peng Zhou
Wenwei Zhang
Tianya Ge
Yixiang Zhao
Mingyuan Xiang
Image Credits
All characters appearing in images, PDFs, and videos are AI generated with no copyright or privacy issues.

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