Small Satine 어린이용 우유 패키지 by Blackandgold Shanghai

Small Satine 어린이용 우유 패키지 by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2022

Small Satine 어린이용 우유 패키지

by Blackandgold Shanghai

Client: Yili Group

A' Design Award 동상 Winner in 패키징 Category

11,109

Verified Award Winner

Verify Award Status for #134149

View at A' Design Award Press Release Award Badge

Colors

The Design

About Small Satine 어린이용 우유 패키지

스몰 사틴(Small Satine)은 어린이를 위해 만들어진 유기농 우유 제품의 패키지입니다. 이 디자인은 사틴 우유 브랜드를 확장한 것으로, 브랜드 로고와 흰색 및 녹색 컬러를 그대로 유지합니다. 전면 패널에는 스몰 사틴이라는 캐릭터가 등장하여, 송아지 옆 풀밭에 앉아 쉬고 있는 모습이 담겨 있습니다. 후면 패널에는 목장의 전경이 가볍고 단순한 스타일로 그려져 있습니다. 제품명은 어린이에게 어울리는 서체로 표현되었으며, 영양 정보는 부모가 알아보기 쉽도록 명확하게 제시되었습니다. 내부 포장재는 종이 카톤으로 제작되었습니다.

The Recognition

About the A' Design Award 동상

Small Satine 어린이용 우유 패키지, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Small Satine 어린이용 우유 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Small Satine 어린이용 우유 패키지, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Dimensions & Packaging: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Tags: Packaging, milk, kid, China, organic
Production Technology: Inner pack: Tetra Pack
Box: paper
Design Challenge: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Research: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Inspiration: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Project Duration: The project started in Feb, 2021 and the product is launched in June, 2021.
Operation Flow: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Patents: All photos credits to blackandgold Shanghai, 2022.
Team Members: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG