Hypnoss 힙노스 플로어 램프 by Parham Elahi Doust

Hypnoss 힙노스 플로어 램프 by Parham Elahi Doust is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 조명 제품 및 기구 디자인 Competition Category.

동조명· 2022

Hypnoss 힙노스 플로어 램프

by Parham Elahi Doust

Client: Modam section

A' Design Award 동상 Winner in 조명 Category

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The Design

About Hypnoss 힙노스 플로어 램프

"베스파를 타는 사람은 사과를 먹는다"(Chi Vespa mangia le mele)—금단의 열매를 언급하는 1970년대 베스파 슬로건—은 호기심과 반항을 찬미합니다. 힙노스 플로어 램프는 재활용된 이탈리아 베스파 부품으로 탄생하여 움직임을 빛으로 변환합니다. 원래의 핸들과 주행거리계를 보존하여 한때 주행했던 킬로미터를 간직하고 있습니다. 한때 집으로 가는 길을 안내했던 이 오토바이는 이제 집을 밝힙니다—조명을 통해 움직임을 되살립니다.

The Recognition

About the A' Design Award 동상

Hypnoss 힙노스 플로어 램프, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Hypnoss 힙노스 플로어 램프, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Hypnoss 힙노스 플로어 램프, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Automobiles and motorcycles have a big part in human lives. People spend significant time with them, but they have a specified lifetime.
As they lit up way to home, now a motorcycle can light up the home.
Hypnoss DNA is selected from scrap famous Italian motorcycle and become alive again and is given the chance to continue their journey in another form, the whole steering wheel and its odometer with a unique number of kilometers passed.
Dimensions & Packaging: 700 mm x 300 mm x 1150 mm
Tags: lighting, ready-made, vespa, shade-lamp, floor-lamp
Production Technology: Hypnoss floor lamp is built up in 3 parts. The first one is a refurbished steering wheel of the scrap motorcycle with a long-lived odometer and all-new plastics as the main and the shining part. Its wiring remapped for turning on lamp and odometer's lights by its original switch.
The second and centric metal part is inspired by the outlines of the original steering wheel and tripod joints, made by the CNC milling method.
The tripod is the third part made from high-grade beech wood to fit better in every home as a piece of furniture.
Design Challenge: As the steering wheels are from a scarp motorcycle, it was a challenge to refurbish it and do not erase its memory. The main steel body and the odometer were selected to represent its identity and its memory. The wiring changed to turn on floor lamp by original motor lamp switch powered by local mains electricity. The main steel part has been sandblasted and painted new. Working with different specialties like a mechanic, sandblasting, car painter, electrition, CNC milling, and carpentry was the big challenge and also the exciting part of the project.
Research: The intention from the beginning was to extend the life of the thing that lived with us. As people spend significant time changing their place in cities, they live with automobiles and motorcycles and they affect the people's lifestyle. we focused on the most stylish motorcycle that in each decade has different characteristics and belongs to a different caste. The project focused on personas that had a memory with them and designed their relation with the floor-lamp. Each product has a book and an identity card that contains photos and illustrations of these relations to introduce itself to the new owner.
Inspiration: "chi Vespa mangia le mele";Who rides a Vespa eats apple. This sentence, a reference to the forbidden tree in biblical scriptures, was part of Vespa's advertising campaign in the 70s. Here eating an apple is a metaphorical indication of doing away with societal conventions and their ensuing chains: Man was tempted, ate an apple, and was expelled from the garden of Eden.
Eating an apple is taboo, thus Vespa bikes were for all those who wanted to break the boundaries of the system and librate
Project Duration: The project started in the first quarter of 2019
Operation Flow: Hypnoss works as stand lighting and you can turn it on by original motorcycle electric switch on the steering wheel.
it can be adjusted in different levels and also rotated on the centric part
Image Credits: ELECT studio