금 패키징 · 2022
Ucon 미네랄워터 병
by Chi Forest
- A' Design Award 금상 2022 in 패키징
- CLIENT: Ucon
- Estimated Number of Design Views: 49,596
- Verification code 85F3E2A4EF · Verify this award
Colors
About Ucon 미네랄워터 병
Ucon은 천연 미네랄워터를 위한 보틀 디자인이다. 병의 상단부는 돌을 주된 시각적 상징으로 삼았으며, 하단부는 파라메트릭 삼각 곡면을 기반으로 한 다면체 광석 형태를 적용했다. 두 부분은 서로 대비를 이루면서도 전체적으로는 조화를 유지한다. 절삭된 모서리는 매끄럽게 다듬어 편안한 그립감을 제공한다. 라벨은 인쇄 공정에서 발생하는 배출을 줄이기 위해 수성 잉크로 인쇄했으며, 펄 가공 필름을 통해 검은 암석, 흰 점, 금색 스트라이프의 질감을 표현했다. 병의 크기는 64 x 64 x 220밀리미터이다.
About the A' Design Award 금상
Ucon 미네랄워터 병, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Ucon 미네랄워터 병, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Ucon 미네랄워터 병, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Press Kit
- Unique Properties
- It is the first high-quality drinking water brand featuring soft mineral water in China. The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane. The overall design of the two parts shows harmony while having contrast.
- Dimensions & Packaging
- 64mm x 64mm x 220mm
- Tags
- Branding, Packaging, Can, 3D, Mineral Water
- Production Technology
- The label adopts advanced adagio printing technology, using environmentally friendly water-based ink. Greatly reduce the label production process of pollution emissions.
fully closed water source protection area, to ensure pollution-free water source.
The use of advanced blowing, filling and rotating production line, high cleanliness of the filling environment, to ensure that the filling process clean pollution-free. - Design Challenge
- 1. Label
In order to visually best present the black rock texture, white dot texture and gold stripe texture, we finally chose the Pearlized BOPP. The upper part shows the brand visual symbol "stone", and the lower part shows the stone texture of the bottle body.
2. Bottle
Bottle design through the depiction of stone structure, based on the design of triangular surface, forming a contrast between the upper and lower . overall showing the harmony of the overall design, making the edge surface not too rough, while ensuring the aesthetic feeling and grip comfort. - Research
- Memory come from the subtraction of visalization, the birth of label "stone".Minimalism is deep in Chinese culture. We found that the "stone" is not only meets the needs of identification, but also perfectly interprets the brand story of "Every drop of water is naturally filtered through underground deep ore". Subtraction could make memorisation, the white space is a powerful attitude. This attitude is reflected in the name of our product as well as in the new generation of consumers.
- Inspiration
- Purified water by stones,Ore is the best proof of good water The soft water is filtered through dense layers of hard ore After absorbing mineral ions from the ore, it gushes out of the ground. It becomes a real high quality natural mineral water.
In chinese fengshui theory, stone is naturally exist , absorb the essence of the sun and the moon In thousand years, people admire stone and obtained energy from the spiritual stone ,"Stone" also means avoid disasters , turn misfortune to lucky - Project Duration
- The project started in OCT 2020, and completed in July, 2021. The design was completed in December, 2021. The production location is Dali and Laoshan.
- Operation Flow
- From the bottle design, the ore cutting design fully shows the aesthetic feeling, but also to ensure the user's comfortable grip. In addition, "UCON" in Chinese named with social constitution, is a natural "social currency", focusing on the young . There are stories, can quickly form a social topic among young people.
- Patents
- Patents number：2021308675699（Application has been submitted and is under review）
Trademark：42724486 - Image Credits
- Shuo Qu, Yuxin Jia, Xiaolan Xiao,Pu Han
