WWI Cultural Trail 가이드북, 지도 by Martino Spreafico

WWI Cultural Trail 가이드북, 지도 by Martino Spreafico is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 인쇄 및 출판 미디어 디자인 Competition Category.

철인쇄· 2022

WWI Cultural Trail 가이드북, 지도

by Martino Spreafico

Client: Emanuela Spedicato, SeTe srl

A' Design Award 철상 Winner in 인쇄 Category

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The Design

About WWI Cultural Trail 가이드북, 지도

WWI 문화 트레일(WWI Cultural Trail)은 이탈리아 알프스의 산악 트레일을 다룬, 접이식 지도가 포함된 가이드북이다. 이 책은 94페이지로 구성되며 크기는 185×235밀리미터다. 마지막 페이지의 종이 접지 안에는 1:25000 축척의 지도가 들어 있으며, 펼치면 700×700밀리미터가 된다. 트레일의 여덟 개 구간은 거리, 고도, 소요 시간 등의 세부 정보와 함께 설명된다. 옛 사진, 시, 짧은 글들은 같은 산에서 벌어졌던 제1차 세계대전을 회상하게 한다. 짙은 녹색 팔레트와 타자기 스타일의 서체가 그 시대의 분위기를 전한다. 등산객은 경로에서 더 가벼운 지도만 휴대할 수 있다.

The Recognition

About the A' Design Award 철상

WWI Cultural Trail 가이드북, 지도, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. WWI Cultural Trail 가이드북, 지도, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. WWI Cultural Trail 가이드북, 지도, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Dimensions & Packaging: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Tags: book, world war I, map, cultural trail
Production Technology: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Design Challenge: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Research: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inspiration: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Project Duration: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Operation Flow: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Team Members: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari