Uncontrolled Love 전시 홍보 캠페인 by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 영화, 비디오 및 애니메이션 디자인 Competition Category.
철영화· 2022
Uncontrolled Love 전시 홍보 캠페인
by Ziyue Hu
Client: Lu Xun Academy of Fine Arts Museum
A' Design Award 철상 Winner in 영화 Category
Verified Award Winner
Verify Award Status for #137404The Design
About Uncontrolled Love 전시 홍보 캠페인
'통제되지 않은 사랑(Uncontrolled Love)'은 가정폭력에 반대하는 공공 전시를 위한 홍보 프로젝트이다. 이 프로젝트는 웹사이트, 포스터, 애니메이션 영상으로 구성된다. 전시는 실제 사건과 예술 작품을 통해 가정폭력이 아동에게 미치는 부정적인 영향을 조명한다. 관람객은 이러한 대우가 아동의 신체적·정신적 건강을 어떻게 해칠 수 있는지 확인하게 된다. 메시지를 직접적이고 몰입감 있게 전달하기 위해 짙은 색채와 세심하게 발전시킨 회화 기법을 선택했다. 궁극적인 목표는 부모가 아이를 양육하는 데 있어 해로운 방식을 스스로 인식하도록 돕는 것이다.
The Recognition
About the A' Design Award 철상
Uncontrolled Love 전시 홍보 캠페인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Uncontrolled Love 전시 홍보 캠페인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Uncontrolled Love 전시 홍보 캠페인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children. - Dimensions & Packaging
- Video size: 1920*1080
- Tags
- Animated video, web design, exhibition promotion, anti-domestic violence
- Design Challenge
- The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
- Research
- What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
- Inspiration
- We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
- Team Members
- Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
