Shadlee 주스 패키징 by Mohammadreza Eslamparast

Shadlee 주스 패키징 by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2022

Shadlee 주스 패키징

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

A' Design Award 은상 Winner in 패키징 Category

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Colors

The Design

About Shadlee 주스 패키징

Shadlee는 파인애플, 망고, 사워체리 등 여덟 가지 과일 맛을 위해 제작된 주스 패키징 시리즈이다. 각 카톤은 가로 45mm, 세로 45mm, 높이 130mm의 규격을 갖는다. 그래픽은 입체파(큐비즘) 스타일로 손으로 직접 그린 뒤 스캔하여 컴퓨터에서 완성하였다. 플렉소 인쇄 방식이 그러데이션을 구현할 수 없기 때문에 평면적인 단색을 사용하였다. 각 패키지에는 잎사귀, 과일, 악기 또는 스포츠 용품과 같은 디테일로 구성된 환상적인 얼굴이 표현되어 있다. 각 패키지의 색상은 해당 맛과 연관되어 있다.

The Recognition

About the A' Design Award 은상

Shadlee 주스 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Shadlee 주스 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Shadlee 주스 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.