Buddy Workwear 브랜드 아이덴티티 by Pilotfisch GmbH and Co. KG

Buddy Workwear 브랜드 아이덴티티 by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award 은상 in 광고, 마케팅 및 커뮤니케이션 디자인 Competition Category.

은광고· 2022

Buddy Workwear 브랜드 아이덴티티

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

A' Design Award 은상 Winner in 광고 Category

47,966
Verified Award Winner
Verify Award Status for #140102

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Buddy Workwear 브랜드 아이덴티티

Buddy Workwear는 독일의 작업복 제조업체를 위해 제작된 브랜드 아이덴티티입니다. 'Buddy'라는 이름은 이전 회사명에서 유래한 것으로, 아이덴티티의 핵심을 이룹니다. 다크 블루는 메인 컬러로 사용되어 제품과 사진이 돋보이도록 하며, 라이트 블루는 강조 및 하이라이트 컬러로 활용됩니다. 이 두 가지 색상은 마치 '버디(동료)'처럼 서로를 보완합니다. 명료한 타이포그래피와 간결한 문구는 브랜드의 직관적인 태도를 뒷받침합니다. 이 아이덴티티는 인쇄 브로슈어, 웹사이트, 영상 및 소셜 미디어 캠페인에 적용되었습니다.

The Recognition

About the A' Design Award 은상

Buddy Workwear 브랜드 아이덴티티, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Buddy Workwear 브랜드 아이덴티티, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Buddy Workwear 브랜드 아이덴티티, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster