Chinese Lion 자동차 스티커 by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award 금상 in 광고, 마케팅 및 커뮤니케이션 디자인 Competition Category.

금광고· 2024

Chinese Lion 자동차 스티커

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award 금상 Winner in 광고 Category

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Colors

The Design

About Chinese Lion 자동차 스티커

차이니즈 라이온(Chinese Lion)은 펑싱(Fengxing) T5 EVO 차량을 위해 제작된 한정판 자동차 스티커 세트이다. 이 디자인은 중국 전통 문양을 바탕으로 중국 사자를 예술적으로 재해석한 작업이다. 입체적인 기하학, 팝아트, 추상미술을 결합하여 그래픽에 젊고 역동적인 성격을 부여했으며, 이는 젊은 운전자층에게 어필하기 위한 것이다. 모든 아트워크는 벡터 일러스트레이션으로 제작되었고 PVC 필름으로 출력되어 4565 × 800밀리미터 크기의 세미 랩핑 형태로 적용된다. 세 가지 색상 옵션이 제공된다.

The Recognition

About the A' Design Award 금상

Chinese Lion 자동차 스티커, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Chinese Lion 자동차 스티커, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Chinese Lion 자동차 스티커, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao