Al Mocha Port 커피 포장은 by Elena Gamalova is a highly esteemed winner of the very prestigious 2022 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2022

Al Mocha Port 커피 포장은

by Elena Gamalova

Client: Al Mocha Port

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner

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Colors

The Design

About Al Mocha Port 커피 포장은

사우디아라비아 Al Mocha Port의 포장 디자인 시리즈. 디자인은 역사, 문화 및 출처에서 영감을 받아 진정성과 전문성을 강화하는 정체성을 만듭니다. 포장은 깨끗하고 이해하기 쉬우며 구별되며 과거와 현재를 연결하는 정보로 가득 차 있지 않습니다. Navy Blue, Forest Green, Gold 컬러는 고객의 시선을 사로잡는 것을 목표로 합니다. 측면의 커피 일러스트레이션은 제품 선택에 대한 제조업체의 세심한 태도를 강조합니다. 유연한 라벨링 시스템을 통해 브랜드는 일년 내내 제품을 쉽게 조정할 수 있습니다.

The Recognition

About the A' Design Award 은상

Al Mocha Port 커피 포장은, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Al Mocha Port 커피 포장은, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Al Mocha Port 커피 포장은, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Dimensions & Packaging: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Tags: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Production Technology: Aluminum Stand Up Pouch, flat bottom, quad seal.
Design Challenge: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Research: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Inspiration: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Project Duration: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Operation Flow: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Image Credits: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova