Fourdigit Vietnam Co., Ltd.의 Tokyu Garden City 비주얼 아이덴티티, 웹사이트

디자이너 Fourdigit Vietnam Co., Ltd.의 작품 Tokyu Garden City 비주얼 아이덴티티, 웹사이트은(는) 매우 권위 있는 2022 A' Design Award 은상의 웹사이트 및 웹 디자인 부문에서 탁월한 수상작입니다.

은웹· 2022

Tokyu Garden City 비주얼 아이덴티티, 웹사이트

디자이너: Fourdigit Vietnam Co., Ltd.

클라이언트: Becamex Tokyu Co., Ltd

웹 부문 A' Design Award 은상 수상작

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인증된 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Tokyu Garden City 비주얼 아이덴티티, 웹사이트 소개

Tokyu Garden City는 베트남 빈즈엉 신도시의 도시 개발 프로젝트를 위한 비주얼 아이덴티티이자 웹사이트이다. 디자인은 'Always New(언제나 새로운)'라는 도시 테마에 기반한다. 가는 선은 새로움을, 굵은 선은 성장을 표현하며 일본과 베트남의 디자인을 연결한다. 웹사이트는 도시에 관한 기본 정보와 기사를 베트남어, 영어, 일본어로 제공한다. 사이트는 React와 헤드리스 콘텐츠 관리 시스템으로 구축되어 업데이트가 간편하게 유지된다. 애니메이션과 고정 메뉴가 어느 페이지에서든 사용자를 안내한다.

수상 인정

A' Design Award 은상 소개

Tokyu Garden City 비주얼 아이덴티티, 웹사이트, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Tokyu Garden City 비주얼 아이덴티티, 웹사이트, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Tokyu Garden City 비주얼 아이덴티티, 웹사이트, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
치수 및 패키징: The content pages such as News & Topics and Discover have Vietnamese, English, and Japanese versions, and there was concern that updates would become complicated. Therefore, it was developed using Headless CMS so that the webmaster can transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, a beautiful design and ease of updating were achieved at the same time.
태그: Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
생산 기술: We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform).
The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user.
디자인 과제: In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city.
The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam.
연구: We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
영감: Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
프로젝트 기간: The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
운영 흐름: To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
팀원: - FOURDIGIT Inc.
Yasuhiro Nishimura
Taishi Yokoyama
Katsuya Ichikawa
Anh Ngo
Tien Nguyen
Takanori Hiraoka
Sou Watanabe
Wakana Murayama
Mizuki Maeda
Pham Vuong Uy
Naoya Kasai
Nguyen Cao Phung
Le Kim Quy
Vu Huy Hoang
Nguyen Hoang Son
Le Minh Tuan

- Partner
Luong Cong Anh Duc
Pham Xuan Phuoc
Sketch Co., Ltd
Noriaki Sugita (GRAFICA)
Luu Bich Dung