Noble 16 Zhenxuan 주류 패키지 디자인 by Jingdezhen Jiushan Creative Co., Ltd.

Noble 16 Zhenxuan 주류 패키지 디자인 by Jingdezhen Jiushan Creative Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2023

Noble 16 Zhenxuan 주류 패키지 디자인

by Jingdezhen Jiushan Creative Co., Ltd.

Client: Guiniang Liqour Co., Limited

A' Design Award 동상 Winner in 패키징 Category

10,159

Verified Award Winner

Verify Award Status for #141872

View at A' Design Award Press Release Award Badge

Colors

The Design

About Noble 16 Zhenxuan 주류 패키지 디자인

'노블 16 전선(Noble 16 Zhenxuan)'은 프리미엄 주류를 위해 디자인된 패키지입니다. 병은 전통적인 백주(바이주) 형태를 따르며 흑유 도자기로 제작되었습니다. 표면에는 서양의 부조 기법을 활용해 유려한 곡선과 부조 문양을 새겼습니다. 병목 부분의 패턴은 중국의 보상화(복합 화문)와 서양의 아라베스크 당초 문양에서 영감을 얻었습니다. 라벨은 금색과 짙은 색의 패턴지에 인쇄되었으며, 외부 도장 목재 상자는 가죽 질감의 표면 마감과 금박 스탬핑 기법을 적용했습니다. 내지에는 맛을 설명하는 플레이버 휠이 수록되어 있습니다. 이 디자인의 목표는 중국과 서양의 주류 문화를 조화롭게 융합하는 것입니다.

The Recognition

About the A' Design Award 동상

Noble 16 Zhenxuan 주류 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Noble 16 Zhenxuan 주류 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Noble 16 Zhenxuan 주류 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
Dimensions & Packaging: 148*120*280mm
Tags: Liquor, wine, package design
Production Technology: The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product.
Design Challenge: Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
Research: The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
Inspiration: The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
Project Duration: The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
Operation Flow: The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
Team Members: HN LIU
FANG TAI