Meer 인스턴트 커피 포장은 by Masoud Najafi Amirkiasar

Meer 인스턴트 커피 포장은 by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2023

Meer 인스턴트 커피 포장은

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

A' Design Award 동상 Winner in 패키징 Category

12,564

Verified Award Winner

Verify Award Status for #141887

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meer 인스턴트 커피 포장은

신제품의 포장 디자인은 디자인의 예술일 뿐만 아니라 고객을 이해하는 예술이기도 합니다. 마음을 먹고 경쟁사에 맞서 선반에 서 있습니다. 이러한 뉘앙스를 염두에 두고 Meer 포장 디자인은 커피 애호가의 모든 감각을 자극하고 참여시키기 위해 최종 제품 질감을 일러스트레이션으로 표현했습니다. 또한 레이아웃과 파격적인 글꼴 크기는 소비자를 제품으로 유인하는 데 중요한 역할을 합니다. 이 디자인은 매장의 음료 진열대에 큰 변화를 가져오길 바라는 마음에서 만들어졌습니다.

The Recognition

About the A' Design Award 동상

Meer 인스턴트 커피 포장은, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Meer 인스턴트 커피 포장은, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Meer 인스턴트 커피 포장은, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020