Shuang Gou Sheng Fang 주류 패키지 디자인 by Yunlin Dai, Chenchen Li and Ruidong Hua is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 패키징 디자인 Competition Category.
동패키징· 2023
Shuang Gou Sheng Fang 주류 패키지 디자인
by Yunlin Dai, Chenchen Li and Ruidong Hua
Client: Jiangsu Shuanggou Distillery Co., Ltd
A' Design Award 동상 Winner in 패키징 Category
Verified Award Winner
Verify Award Status for #141984The Design
About Shuang Gou Sheng Fang 주류 패키지 디자인
'솽거우 성팡(Shuang Gou Sheng Fang)'은 중국 백주를 위한 패키지 디자인이다. 하나의 패키지 안에 두 개의 개별 병이 담겨 있다. 위쪽의 작은 병에는 알코올 도수 68도의 술이, 아래쪽의 큰 병에는 중간 도수의 술이 들어 있다. 각각의 병을 따로 즐길 수도 있고, 두 가지 술을 자유롭게 블렌딩하여 다양한 맛을 만들어낼 수도 있다. ABS와 PE 소재로 제작된 두 개의 뚜껑은 로즈골드로 도금되었으며 잠금 구조로 결합되어 누액을 방지하는 동시에 개봉을 한층 수월하게 한다. 상자와 병에는 역사적인 양조장 지붕에서 영감을 얻은 보석 형태의 장식이 적용되었다.
The Recognition
About the A' Design Award 동상
Shuang Gou Sheng Fang 주류 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Shuang Gou Sheng Fang 주류 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Shuang Gou Sheng Fang 주류 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
- Dimensions & Packaging
- Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。 - Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques. - Design Challenge
- The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability. - Research
- In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development. - Inspiration
- During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
- Project Duration
- 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu. - Operation Flow
- The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life. - Team Members
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua
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