Heivy 콜라겐 드링크 패키지 by Jessica Yang - WeBranding Global

Heivy 콜라겐 드링크 패키지 by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2023

Heivy 콜라겐 드링크 패키지

by Jessica Yang - WeBranding Global

Client: WeBranding Global

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #141987

View at A' Design Award Press Release Award Badge

Colors

The Design

About Heivy 콜라겐 드링크 패키지

헤이비(Heivy)는 액상 콜라겐 드링크 라인을 위한 패키지 및 브랜드 아이덴티티 디자인이다. 이 제품군은 룰라바이(Lullaby), 업리프트(Uplift), 리바이브(Revive), 포티파이(Fortify), 프로텍트(Protect)의 다섯 가지 제품으로 구성된다. 각 보틀은 고유한 컬러와 패턴을 사용해 서로 다른 맛의 특성을 표현하는 한편, 공통된 레이아웃을 통해 라인 전체의 통일감을 유지한다. 음료는 35×35×107밀리미터 크기의 유리병에 담기며, 전량 재활용이 가능한 소재로 제작되었다. 이 디자인의 목표는 건강과 활력이라는 브랜드의 메시지를 명확하고 일관되게 전달하는 데 있다.

The Recognition

About the A' Design Award 동상

Heivy 콜라겐 드링크 패키지, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Heivy 콜라겐 드링크 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Heivy 콜라겐 드링크 패키지, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Dimensions & Packaging: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Tags: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Production Technology: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Design Challenge: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Research: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Inspiration: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Project Duration: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Operation Flow: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Team Members: Creative Director: Jessica Yang
WBG Creative Team