Flow 와인 패키지 디자인 by Wei Sun is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2023

Flow 와인 패키지 디자인

by Wei Sun

Client: DOTONE Brand Design

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #142586

View at A' Design Award Press Release Award Badge

Colors

The Design

About Flow 와인 패키지 디자인

Flow는 절제된 음주를 유도하는 화이트 와인 패키지 디자인이다. 병은 모래시계 형태로 디자인되었으며 투명한 이중 구조 유리로 제작되었다. 간결한 외층을 통해 내부의 모래시계 형태 용기가 들여다보인다. 병 표면에는 밀리리터 단위의 눈금이 표시되어 있다. 모래시계 형태는 음료가 천천히 흐르도록 하여 따르는 데 더 많은 시간이 걸리고, 따라낸 양을 조절하기가 더 쉬워진다. 외부 박스는 투명 PVC로 제작되었다. Flow는 음주를 시간의 흐름과 연결하여 사람들에게 건강의 소중함을 일깨워 준다.

The Recognition

About the A' Design Award 은상

Flow 와인 패키지 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Flow 와인 패키지 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Flow 와인 패키지 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a white wine packaging that advocates people's healthy drinking. It uses "hourglass" as a container and advocates the product concept of "healthy drinking and cherishing time". The bottle is supplemented with a scale (ml) to remind everyone of the emotional changes caused by drinking to a certain extent. With the design of two layers of transparent glass, the simple shape of the first layer makes it possible to see the transparent hourglass container of the second layer.
Dimensions & Packaging: Bottle size: Width 70mm x Depth 70mm x Height 320mm
Transparent box size: width 100mm x Depth 100mm x Height 350mm
Tags: White wine, White wine bottle design, White wine packaging design, Packaging design, Hourglass
Production Technology: The entrusted factory uses 3D printing technology to make samples and feedback the implementation details. After confirmation, custom development molds. The outer packaging is made of transparent PVC, the text is printed in spot color, and the logo and product name are made of embossed, frosted silver, and light silver.
The white wine is designed with transparent double-layer glass. First, the model is injection-molded with acrylic, and then the real object is presented with glass.
Design Challenge: The original intention of the design is to creatively control drinking behavior, but this may be different from the sales appeal of commodities in the market, because people often like to use commodities conveniently, and this hourglass-type liquor is a reverse thinking, because on the surface it looks It may seem unfriendly, but in fact this product design that makes drinking in moderation is really concerned about people's health. It takes a little time and getting used to when users try to use it.
Research: Collecting relevant news, it is found that hundreds of thousands of people die from drinking in China every year, and most of the deaths caused by drinking are due to excessive drinking or uncontrolled drinking. Therefore, it is hoped that through design, people can drink healthily, cherish life and pay attention to family. Therefore, the original intention of FLOW's design is to effectively help people to drink reasonably. Whether it is visually or from the scale marked on the bottle, it always reminds people not to drink too much, and the shape of the hourglass can make the alcohol flow slowly and make pouring wine. control.
Inspiration: The hourglass symbol represents the passage of time to remind people to cherish time and life, and the hourglass shape can make alcohol flow slowly; the scale on the auxiliary bottle reminds drinkers to enjoy alcohol properly, cherish time, reflect on the bad results of indulgence, and cherish health. There is no better container for reminding people to drink responsibly than the hourglass, and most importantly, it is a real, three-dimensional hourglass that is more impressive.
Project Duration: The project started in Shenzhen in March 2020 and was completed in Shenzhen in September 2020.
Operation Flow: When using the product, the shape of the hourglass of the wine bottle allows the alcohol to flow slowly in the bottle, and the palm of your hand can perceive the ongoing pouring behavior by touching the scale on the wine bottle. In order to shorten the waiting time for pouring wine, the user will subconsciously control the amount of alcohol poured into the wine glass, so as to limit drinking.
Patents: All copyrights DOTONE Brand Design,2020
Image Credits: Image #1-#5
Designer,Wei Sun,2020
3D modeling renderer,Mingran Wu,2020
3D modeling renderer,Jiaying Zheng，2020