Vivo X80 옥외 광고 캠페인 by Output is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 광고, 마케팅 및 커뮤니케이션 디자인 Competition Category.

은광고· 2023

Vivo X80 옥외 광고 캠페인

by Output

Client: Output

A' Design Award 은상 Winner in 광고 Category

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Verified Award Winner

Verify Award Status for #142549

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 옥외 광고 캠페인

Vivo X80는 스마트폰 시리즈를 홍보하기 위해 제작된 옥외 광고 캠페인이다. 건물 높은 곳에 설치되는 무안경 3D 스크린 대신, 이 캠페인은 지면에 직접 설치된 초대형 바닥 스크린을 활용하여 관람객이 가까운 거리에서 감상할 수 있도록 했다. 콘텐츠는 7개의 막으로 구성되었으며 선전과 시안에서 상영되었다. 두 대의 레이더와 인체 인식 기술이 관람객의 위치와 움직임을 추적하여 영상이 관람객에게 반응하도록 했다. 디스플레이에는 레이저 프로젝션 기술이 사용되었다.

The Recognition

About the A' Design Award 은상

Vivo X80 옥외 광고 캠페인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Vivo X80 옥외 광고 캠페인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Vivo X80 옥외 광고 캠페인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan