The 31st Golden Melody Awards Trailer 시상식 프로모션 영상은 by Cheng-Hsuan Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 영화, 비디오 및 애니메이션 디자인 Competition Category.
은영화· 2023
The 31st Golden Melody Awards Trailer 시상식 프로모션 영상은
Client: 27 Design Co., Ltd.
A' Design Award 은상 Winner in 영화 Category
Verified Award Winner
Verify Award Status for #142935The Design
About The 31st Golden Melody Awards Trailer 시상식 프로모션 영상은
Golden Melody Awards 예고편은 녹는 트로피로 시작되며, 명망 높은 음악 행사의 끊임없는 진화와 변화를 상징합니다. 세대가 거듭될수록 이 상은 전통에서 벗어나 스스로를 재창조하며 무한한 가능성을 탐구합니다. 물과 마찬가지로 상도 세계 각지로 흘러들어 재생의 순환에 새로운 생명과 에너지를 가져옵니다. 그 영향은 무형이지만 심오하며, 파문처럼 퍼지며 닿는 모든 사람에게 지속적인 인상을 남깁니다.
The Recognition
About the A' Design Award 은상
The 31st Golden Melody Awards Trailer 시상식 프로모션 영상은, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. The 31st Golden Melody Awards Trailer 시상식 프로모션 영상은, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. The 31st Golden Melody Awards Trailer 시상식 프로모션 영상은, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The trailer opens with a Golden Melody trophy melting down, signifying that with the coming and going of generations, the Golden Melody Awards is breaking with conventions, reformulating and reconstructing every possibility anew. Like water, it seeps into every land, providing newfound nourishment in the cycle of rebirth; it spreads like a ripple, exerting its intangible and ever-renewing influence.
- Dimensions & Packaging
- The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.
We rethink and define the different possibilities of Golden Melody Awards.
Use many different styles of media creation to interpret the possibility of each kind of music in Golden Melody Awards - Tags
- Music Award, Golden Melody Awards, GMA, GMA31, GMA2020, Trailer
- Production Technology
- The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
A total of 29 awards, divided into 9 categories, we condense them and define the feature of each category in a scene that jumps to one scene. - Design Challenge
- The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.
We rethink and define the different possibilities of Golden Melody Awards.
During the epidemic, many things have changed, and life may no longer be the same as before, but it must be like water to reshape a new look. - Research
- The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
In 2020, the epidemic has not only impacted the world, but also made us stop and rethink many things, taking the concept of rebirth as the main theme of the video.
Through the melting and final turning of the trophy into diffusion and flow, two different viewing experiences are subtly induced. - Inspiration
- At the beginning of the trailer, everything seems to melt down through the inverted lens, scene by scene until the source of the Golden Melody trophy, and when the last moment of the inversion is approaching, start fast-forward playback with the inversion, so that the original dissolution is reversed into diffusion and Flow, ingeniously elicits two different viewing experiences.
- Project Duration
- started in May 2020 and finished in August 2020 in Taiwan, and was launched in August 2020
- Operation Flow
- Golden Melody Awards is Taiwan’s annual grand music awards ceremony, and we made a leading video trailer for this 31st session of the ceremony.
With the 31st Golden Melody Awards, which is also a generation from 0 to 1. We have tried different changes from the past.
Scenes that switch scenes symbolize different music styles, and each type of music deserves to be affirmed. - Patents
- Client:
Ministry of Culture
Taiwan Television Enterprise, Ltd. - Team Members
- Director: Cheng-Hsuan Lin
Art Director: Qian-Han Chen
Producer: Yu-Hsiang Peng, Weiting Zhou
Designer: Qian-Han Chen, Bonnie Lu, Xiao-Man Lin, Chung-Yi Wu, Hsiang-Lan Tsai, Ying-Fang Kao, Yi-Wei Wu, Sopedou Fu, Hsin Lin
Animator: Bonnie Lu, Gene Jiang, Bruce Chen, Benson Chang, Peng-Hau Wang
Colorist: Yihsun Chiang, Cheng-Hsuan Lin
Music Design: Hsiao-Chin Lin, Szu-Yu Lin , Company: WinSound Studio
Strings: Shuon Tsai, Nala Huang, Weapon Gan, Hang Liu , Company: Just Busy Music Studio
Recording: Zen Chien, Chris Chen, Company: 112F Recording Studio - Image Credits
- Production & Design: 27 Design Co., Ltd.
Music & Sound Production: WinSound Studio
Strings: Just Busy Music Studio
Recording Engineer: Zen Chien
Recording Assistant: Chris Chen
Recording Studio: 112F Recording Studio
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