Xishuang Linyu 마케팅 센터 by Kelly Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2023

Xishuang Linyu 마케팅 센터

by Kelly Lin

Client: Agile

A' Design Award 은상 Winner in 인테리어 Category

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The Design

About Xishuang Linyu 마케팅 센터

시솽린위(Xishuang Linyu)는 중국 시솽반나에 위치한 812제곱미터 규모의 마케팅 센터이다. 인테리어는 현대 예술과 다이족의 지역 문화를 결합한다. 열대우림의 구불구불한 형태를 본뜬 스크린이 공간을 분할하고 시선을 유도한다. 곡선형 태슬 조명, 금속 꽃 장식, 원형 카펫, 다이족 문양 쿠션, 그리고 장부맞춤 기법으로 제작된 싱글 체어가 함께 사용되었다. 코코넛 가지, 흰 코끼리, 공작 등의 모티프는 지역의 이미지에서 차용하였다. 개방적인 레이아웃을 구현하고 지역 전통을 기리기 위해 차 문화 공간과 공예 공간을 더하였다.

The Recognition

About the A' Design Award 은상

Xishuang Linyu 마케팅 센터, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Xishuang Linyu 마케팅 센터, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Xishuang Linyu 마케팅 센터, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer works to seek common ground while preserving differences in the collision between contemporary art and local humanities of Xishuangbanna. With the focus on folk culture and living experiences, work has been done to pay homage to local humanities and create a space model in Xishuangbanna.
Dimensions & Packaging: Project Area: 812 square meters
Tags: Kelly Lin, Xishuangbanna, Dai people, Local culture, Marketing center
Production Technology: The design of pristine vegetation, coconut branches, auspicious white elephants, and peacocks are all drawn from the humanistic imagery of the local. The curved tassel lamps, metal flower ornaments, round carpets, Dai pattern pillows, and single chairs with mortise and tenon construction blend together harmoniously.
Design Challenge: In the original motion line, the compact home furnishings made the space congested. Thus, the designer chose to simplify the space by setting a visual focal point to optimize the layout of the space, enhancing the relationship between the central axis of the interior and exterior, and balancing the dynamic and static partition of the negotiation scene. Meanwhile, the outdoor enclosed area is adjusted and the outside view moved inward, boosting the flexibility of negotiation and relaxation.
Research: The base is located in the tourist resort town of Gashan, Xishuangbanna Dai Autonomous Prefecture, with folk culture and religious culture experience as the highlight, to create a world health resort that integrates business club, leisure and health community. The project is integrated with Dai folk customs, retaining the native environment and landscape of Xishuangbanna. It's aimed at creating a sanctuary in the rainforest, an ideal life residence away from the hustle and bustle of the city.
Inspiration: How can culture be expressed through design? Combining the genes of local culture and standardized space, the designer has designed a variety of sculptural hangings and ornaments with distinctive Dai characteristics. This allows people to better appreciate the customs of Dai Nationality. According to the designer, the design's original purpose from the start was to portray relaxed pleasure.
Project Duration: The project is located in Xishuangbanna, China and completed in May 2022.
Operation Flow: The form of screen resembles the winding shape of rainforest, and the different cultural artefacts sculpt the texture of space. The designer adjusted functional partitioning, implanted tea culture and cultural creation space, enhancing the humanistic focus of the space under the view of the screen barrier. The Jinghong Great Pagoda Temple, treasure of Hinayana Buddhism culture, is deconstructed via traditional handicrafts guided by the Taoist idea of the Unity of Heaven and Humanity.
Image Credits: Photographer MConcept