Hainan Beer 맥주 패키지 디자인 by China Resources Snow Breweries Ltd.

Hainan Beer 맥주 패키지 디자인 by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2023

Hainan Beer 맥주 패키지 디자인

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award 은상 Winner in 패키징 Category

31,595

Verified Award Winner

Verify Award Status for #144565

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hainan Beer 맥주 패키지 디자인

하이난 맥주는 하이난의 풍경과 문화에서 영감을 얻은 맥주 패키지 디자인이다. 유리병에는 바다의 파도, 돛단배, 등대, 야자수, 바닷새에서 따온 문양이 양각으로 표현되어 있으며, 슬림한 형태는 한 손으로 쥐기 편하도록 설계되었다. 알루미늄 캔에는 시온 잉크가 적용되어, 냉장 보관 중 온도가 내려감에 따라 소인(우편 스탬프) 문양이 서서히 나타난다. 외부 상자는 크라프트지로 제작되어 여행 가방 형태를 띤다. 이 패키지는 맥주를 지역의 풍광과 여유로운 현지 라이프스타일로 연결한다.

The Recognition

About the A' Design Award 은상

Hainan Beer 맥주 패키지 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Hainan Beer 맥주 패키지 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Hainan Beer 맥주 패키지 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Dimensions & Packaging: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Tags: beer, localization of design, Hainan, cultural elements, Hainan style
Production Technology: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Design Challenge: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Research: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspiration: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Project Duration: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Operation Flow: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao