디자이너 Jin Zhang의 작품 Jinlongquan Beer 선물 상자은(는) 매우 권위 있는 2023 A' Design Award 동상의 패키징 디자인 부문에서 탁월한 수상작입니다.

동패키징· 2023

Jinlongquan Beer 선물 상자

디자이너: Jin Zhang

클라이언트: InBev jinlongquan beer (Hubei) Co., Ltd

패키징 부문 A' Design Award 동상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Jinlongquan Beer 선물 상자 소개

이 선물 상자 1980년대에 가장 인기 있었던 리코더를 창작 원형으로 사용하여 젊은이들을 포함한 많은 사람들에게 추억을 떠올리게 하고 좋은 감정적 상호 작용을 할 것입니다. 디자이너는 골판지 상자를 사용하여 실용적이고 환경 친화적이며 비용을 절감할 수 있는 디자인을 했습니다. 동시에 그는 선물 상자 전면에 세 개의 둥근 구멍을 능숙하게 열어 내부의 다양한 종류의 맥주 제품을 직관적으로 볼 수 있도록 하여 감성, 환경 보호 및 기능의 3중 디자인을 달성했습니다.

수상 인정

A' Design Award 동상 소개

Jinlongquan Beer 선물 상자, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Jinlongquan Beer 선물 상자, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Jinlongquan Beer 선물 상자, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
치수 및 패키징: Width 370mm x Depth 70mm x Height 310mm
태그: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
생산 기술: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
디자인 과제: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
연구: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
영감: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
프로젝트 기간: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
운영 흐름: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
특허: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer