디자이너 Euna Park의 작품 I Park The Urban 복합문화공간은은(는) 매우 권위 있는 2023 A' Design Award 은상의 건축, 건물 및 구조물 디자인 부문에서 탁월한 수상작입니다.

은건축· 2023

I Park The Urban 복합문화공간은

디자이너: Euna Park

클라이언트: Cre-Te

건축 부문 A' Design Award 은상 수상작

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A' Design Award에서 보기 보도 자료 수상 배지

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디자인

I Park The Urban 복합문화공간은 소개

이번 프로젝트는 서울 최대 규모의 상업·상업·문화 복합단지로 스웨덴 대형 가구 브랜드가 서울에 입점하는 세계 최초의 프로젝트다. 프로그램의 큰 비중을 차지하는 업무시설은 팬데믹으로 인한 라이프스타일 변화에 맞춰 최초의 라이브 오피스 컨셉으로 진행됐다. 독립적인 업무 및 주거공간으로 계획되었으며, 문화, 여가, 쇼핑, 먹거리 등 원스톱 종합서비스가 가능하여 자립생활이 가능합니다.

수상 인정

A' Design Award 은상 소개

I Park The Urban 복합문화공간은, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. I Park The Urban 복합문화공간은, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. I Park The Urban 복합문화공간은, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The project is the largest business-commercial-cultural complex in Seoul, and is the world's first project by a large Swedish furniture brand to enter the capital. The work facilities, which account for a large portion of the program, were conducted with the first live-office concept in line with the lifestyle changed due to the pandemic. It is planned as an independent work and residential space, and one-stop all-round services such as culture, leisure, shopping, and food are possible, enabling independent life.
치수 및 패키징: Site area : 301,337m2, Building area : 21,484m2, Building height : 90m, Scale : B1F-B6F, 1F-21F, 598 office units
태그: High-end, Office, Shopping mall, One stop service, Hospitality, Lifestyle, Park
생산 기술: It actively introduced eco-friendly energy as a heat source of geothermal and solar energy more than twice as much as other projects. They were careful in selecting construction processes and finishing materials to match the first grade of eco-friendly leads. Eco-friendly finishing materials were conducted through active consultation with the Dutch parent company from the beginning of the project and voted for mou in 2019, before the construction. For exterior materials, the environment, maintenance, and sustainability were considered by avoiding metal materials and actively reflecting clay-based ceramics and tiles.
디자인 과제: It is a project that most actively reflects lifestyle changes caused by the pandemic, and the biggest challenge was to propose a new type of office that allows both work and housing. The market evaluation was by far the best, and about 600 units in three days drew a response from the market. Based on this antipathy, Seoul now has a new category for the live-office. A large Swedish furniture brand will also open a warehouse-type store in the city center of the capital for the first time in the world. Swedish furniture brand company itself will be a big challenge.
연구: Master of the Seoul National University, Sohn Soo-min: A Study on the Changes in Consumption Sales and Influencing Factors in Seoul's Residential Area Using Big Data around COVID-19.
영감: "Big Box & Down Town Village" The project was to create a community valley with downtown functions in Godeok Biz Valley, which is focused on work. The priority was to create a village that contains various programs in a simple mass with a safe artificial environment by approaching it from the perspective of lifestyle, not formative emphasis. In this process, collaboration with a large Swedish furniture brand and distributors was carried out, and a step-by-step design process was established by market logic.
프로젝트 기간: The project is located in the central district of Godeok Biz Valley, the center of the eastern economy, and the entire cluster leads the market value of the eastern part of Seoul and the surrounding city center. Initially, it began as an international phenomenon in 2017 and was changed to a work-oriented complex facility in 2018 due to the replacement of implementers. Construction began in August 2020 and is currently underway with the aim of completing it in November 2024, and it is the largest project invested in a single-scale building in Seoul.
운영 흐름: The design first consisted of a village with various lifestyle programs other than a large Swedish furniture brand in a huge simple space. In addition, as business facilities were added, morphological awareness became important as it became twice the existing volume. It is divided into two parts: a horizontal mass in the lower part of the lifestyle village and a vertical mass in the form of a bridge, a life office, to actively advocate LESS IS MORE. This shows the design pleasure and clarity of simplicity.
팀원: Yongsu Lee
Euna Park
Ean D
이미지 출처: Image #1, 2, 3, 4, 5: JK MIRAE
Video credits: JK MIRAE