Sakura 컵 by Takanori Urata is a highly esteemed winner of the very prestigious 2023 A' Design Award 금상 in 베이크웨어, 테이블웨어, 드링크웨어 및 쿡웨어 디자인 Competition Category.

금주방용품· 2023

Sakura 컵

by Takanori Urata

Client: Sunsetclimax

A' Design Award 금상 Winner in 주방용품 Category

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Colors

The Design

About Sakura 컵

그는 천연 자원을 낭비하지 않고 목재 재료를 효율적으로 사용하기 위해 사쿠라를 설계했습니다. 대칭 모양은 자연스러운 양손 핏을 제공하는 곡선형 표면을 특징으로 하며 아름다운 나뭇결을 향상시킵니다. 림의 섬세한 마감 처리로 입에 닿는 부드러운 감촉이 일본 전통 장인의 수작업으로 하나하나 완성됩니다. 흰색과 베이지색의 혼색 로프는 작은 뱀 매듭으로 컵홀더처럼 장식되어 있어 심플하지 않은 디자인의 엑센트입니다.

The Recognition

About the A' Design Award 금상

Sakura 컵, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Sakura 컵, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Sakura 컵, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Takanori Urata studied and finally found how to show the most beautiful wooden grain in the cup. So it looks so smooth like a river. The shape of the cup is easy holding. The design is inspiration from wrapping by the both hands. Its unique shape expresses the love for natural resources. When you use the cup to drink something and it close to your mouth, soft wooden scent flow in the air. White and beige mixed color rope attached as a cup holder. A tiny tied snake knot is an accent of the design not to be too simple. Handmade finished individually. More often you use it, more and more charm it has.
Dimensions & Packaging: Width 95mm x Depth 95mm x Height 72mm
volume : 145ml
Tags: cup, wooden cup, camping gear, product design, kitchen equipment, cherry blossom, thinned wood, sustainable
Production Technology: Tochigi in Japan is a blessed land to grow a beautiful and healthy forest while well plan and manage the number of trees by thinning. Skilled carpenters and craftsmen were used to gather to build Nikko Toshogu shrine which is now very popular as a World Heritage site and their skills have taken root in Kanuma, Tochigi. Japanese craftmen made and finished by hand individually. A manufacture of the cup has been challenging environmental issues since 1945. They are passing on Japanese tradition and accurate knowledge to the next generation how wooden materials are important.
Design Challenge: Since it suffered Covid pandemic, camping activities has been getting popular in Japan because of well air circulation outside. He believes that a special experience through outdoor activities not only make people relaxed but also make family and friendship ties stronger. He doesn't want to finish this positive movement in a short time so that he is trying to create something high quality and a long life product which fascinates people until this movement becoming a kind of culture.
Research: People have to cut some trees properly to keep a forest healthy. We should not misunderstand about it. Cutting tree is not a bad behavior if it can be controlled and managed well. There are Sakura trees which are thinned to keep a beautiful and healthy forest while well plan and manage the number of trees. The design, Sakura cup in order to make efficient use of them which have various looking of beautiful grain pattern without wasting those thinned wooden materials. This is the vision he wants to appeal through Sakura cup. Firstly, it took a much time to find a factory that would help produce Sakura cup which was exactly same as his drawing. Because his design looks simple but it is difficult to make it. It have to be made individually with high skilled craftsman's hand made. While carefully sharing his vision with a manufacture, he finally found craftsmen who understood the vision and accepted our deal to start manufacturing Sakura cup.Secondly, it took a lot of time to reach the final design of joint between the detachable handle and the cup. He discussed about the shape with the craftsmen and considered to make the samples. Finally, they made it. Its shape is just fit in hands and a thin lip of the cup makes a soft touching, which is created by Japanese traditional craftsmanship. He thinks that Sakura cup never make it without Japanese craftsmen skill. He wants to serve some tea which is served with Sakura cup in break time. While enjoying tea break, let's start talking about a natural resources which people must hand over to the future generation.
Inspiration: Takanori Urata designed it for Japanese outdoor brand, which is called sunsetclimax. They has their own concept, such as a portable villa. As one of their outdoor items, Sakura has a beautiful and exclusive shape to be used in an extraordinarily situation. Sakura must be used in a long time because of its simple and beautiful shape which you never tired of. sunsetclimax is stick to the quality instead of mass production. Products are not only wasted, those must be loved by users. Any natural resources must have a story which impress people to realize how there are so important. He believes a long life product is a best solution against environmental problems. This cup tells the branding story to people use the cup in future.
Project Duration: This cup was released in June, 2022, which has been on sale by sunsetclimax in Japan.
Operation Flow: There are Sakura trees which are thinned to keep a beautiful and healthy forest while well plan and manage the number of trees. We design Sakura in order to make efficient use of them which have various looking of beautiful grain pattern without wasting those thinned wooden materials. Its shape is just fit in hands and a thin lip of the cup makes a soft touching, which is created by Japanese traditional craftsmanship. A cup handle made by a rope is a beautiful snake knot. While making a cup of tea, we shall start talking about a natural resources which we must hand over to the future generation.
Image Credits: Main image: Takanori Urata (2022)
Optional Image #01: Takanori Urata (2022)
Optional Image #02: Takanori Urata (2022)
Optional Image #03: Takanori Urata (2022)
Optional Image #04: Takanori Urata (2022)