Gaenyeomsuda 교과서 by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 교육, 교구 및 교육 콘텐츠 디자인 Competition Category.

동교육· 2023

Gaenyeomsuda 교과서

by Miraen Design Team

Client: Mirae-N

A' Design Award 동상 Winner in 교육 Category

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Colors

The Design

About Gaenyeomsuda 교과서

개념수다는 청소년 학생들을 위해 디자인된 수학 교과서입니다. 이름은 수학에서 개념이 전부라는 의미의 문구를 줄인 형태입니다. 로고는 말풍선 모티프와 손그림 스타일을 사용하여, 청소년 문화에서 나타나는 줄임말과 커스터마이징 문화를 반영했습니다. 수학 공부가 친구와 나누는 수다처럼 느껴지도록 하여, 학생들이 부담 없이 책을 펼칠 수 있도록 하는 것이 목표입니다. 책의 크기는 210 × 260밀리미터입니다. 모든 페이지에 무광 라미네이팅 처리를 했으며, 로고와 일러스트레이션에는 투명 에폭시 코팅을 적용했습니다.

The Recognition

About the A' Design Award 동상

Gaenyeomsuda 교과서, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Gaenyeomsuda 교과서, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Gaenyeomsuda 교과서, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Dimensions & Packaging: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Tags: Textbook,Education,Print,Design,Branding
Production Technology: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Design Challenge: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Research: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Inspiration: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Project Duration: The project was from August 2022 to November 2022 and it went on sale from December 2022
Operation Flow: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong