To Beauty 스킨케어 브랜드 아이덴티티, 패키지 디자인 by Yuta Takahashi is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
은그래픽· 2023
To Beauty 스킨케어 브랜드 아이덴티티, 패키지 디자인
Client: To Beauty
A' Design Award 은상 Winner in 그래픽 Category
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- Verified Award Winner
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The Design
About To Beauty 스킨케어 브랜드 아이덴티티, 패키지 디자인
To Beauty는 우주와 명상적 경험에서 영감을 받은 스킨케어 브랜드 아이덴티티 및 패키지 디자인입니다. 이 아이덴티티는 그레이 컬러 팔레트와 생명의 맥동을 표현하는 유기적인 심볼을 활용합니다. 페이셜 클렌저에는 특수 구조의 스크루 노즐이 적용되어 한 번의 펌핑만으로 조밀한 거품이 배출되며, 이 거품은 탄력을 유지해 마찰로 인한 피부 자극을 줄여줍니다. 속눈썹 세럼은 위생적이고 방부제가 필요 없는 에어리스 용기를 사용합니다. 캡은 단단한 외부와 부드러운 내부를 결합했으며, 그레인 질감의 표면과 음각으로 새겨진 심볼이 특징입니다.
The Recognition
About the A' Design Award 은상
To Beauty 스킨케어 브랜드 아이덴티티, 패키지 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. To Beauty 스킨케어 브랜드 아이덴티티, 패키지 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. To Beauty 스킨케어 브랜드 아이덴티티, 패키지 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
- Dimensions & Packaging
- Spray (MOCHI, PACHI PACHI)
W: 50mm x D: 50mm x H: 195mm
Spray box
W: 205mm x D: 51mm x H: 51mm
Dozen boxes
W: 320mm x D: 110mm x H: 262.5mm
Airless container (BOSSA)
W: 19.5mm x D: 19.5mm x H: 103mm
Airless container box
W: 53mm x D: 21.5mm x H: 106mm
Merchandise display
W: 307mm x D: 106mm x H: 23mm
Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides. - Tags
- skincare, mysterious, branding, packaging, product, japan
- Production Technology
- We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
- Design Challenge
- We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
- Research
- We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
- Inspiration
- People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
- Project Duration
- It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
- Operation Flow
- The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
- Image Credits
- Image 1: Photographer Yuta Takahashi, 2023
Optional Image 1: Photographer Yuta Takahashi, 2023
Optional Image 2: Photographer Yuta Takahashi, 2023
Optional Image 3: Photographer Yuta Takahashi, 2023
Optional Image 4: Photographer Yuta Takahashi, 2023
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