Magpie 보온 주전자 by Cacica Tang is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 베이크웨어, 테이블웨어, 드링크웨어 및 쿡웨어 디자인 Competition Category.

은주방용품· 2023

Magpie 보온 주전자

by Cacica Tang

Client: Shanghai Sunsmart International Co.,Ltd.

A' Design Award 은상 Winner in 주방용품 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Magpie 보온 주전자

매그파이(Magpie)는 가정에서 일상적으로 사용할 수 있도록 디자인된 보온 주전자이다. 매그파이는 0.95리터와 1.6리터의 두 가지 용량으로 제공된다. 본체는 식품용 소재로 제작되었으며, 내부 용기는 유리로 만들어져 음용수를 안전하게 보관하고 잔여물이 남지 않도록 한다. 진공 공법을 적용해 최대 48시간까지 보온이 유지된다. 주둥이는 새의 부리 형상을 따르며 살짝 위로 기울어져 물이 흐르는 것을 방지한다. 뚜껑 위에는 금색 새가 앉아 있으며, 화이트, 오렌지, 핑크, 그린의 네 가지 색상으로 출시된다. 이러한 형태는 조류 보호에 대한 관심을 환기시킨다.

The Recognition

About the A' Design Award 은상

Magpie 보온 주전자, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Magpie 보온 주전자, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Magpie 보온 주전자, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This magpie thermo jug is intended to arouse the public awareness of environmental protection. With two optional sizes, small size contains up to 0.95L and large size contains up to 1.6L, this series can meet the daily needs of families. Retaining the key components of traditional Chinese aesthetics, this jug looks unique and modernist which is considered as a good fit to modern home. The impressive craft and safe materials coincide with the quality improvement consciousness of this brand.
Dimensions & Packaging: Small size 0.95L, weight: 760g, diameter: 205mm, height: 225mm
Large size 1.6L, weight: 930g, diameter: 185mm, height: 305mm
Stopper, shell: food-grade PP
Seal ring: silicone rubber
Tags: Thermo jug, Kitchenware, Tableware, Bionic Modeling, Water Jug, Creative Culture, Article for home use
Production Technology: Food grade body material and glass liner is safe, anti-bacterial and residue-proof. Color options are linked to different moods. The gold bird bears the ornamental value and is more fit to modern home. The food grade body material is safe, anti-bacterial and residue-proof and guards the safety of drinking water. Backed by German insulation liner technology, the lining material is stable and heat-resistant. Coupled with the vacuumizing process, the jug guarantees up to 48 hours of insulation. Color options are linked to different moods, so we designed four color options - white, orange, pink and green. The gold bird appearing on the lid bears the ornamental value which is perceived not boring, but more light-hearted.
Design Challenge: How to make a trade-off between function and aesthetics is considered the biggest challenge in design. The designer disassembled the spout, body and handle, analyzed these components, conceived and recombined them by function and purpose of use, until a unique look was shaped. The ergonomic design guarantees its ease-of-use feature.
Research: In the early stage of design, we interviewed many families and identified their pain points of using commercially available thermos. We thought over how to avoid these pain points and deliver user-friendly experience in the design process. In view of the vital significance of food safety, we examined the material differences between shell and liner and finalized the best solution.
Inspiration: Around the world, almost all birds have been protected. Magpies have been loved by Chinese people since ancient times and are also called as the bird of sending good news, a symbol of good luck. The magpie shape is expected to become a part of the design elements of thermo jug for daily use, which not only narrows the distance to consumers and confers a good wish, but also draws public attention to "harmony between humans and birds" and eases harm to birds.
Project Duration: The “Magpie Thermo Jug” project kicked off in Shanghai in December 2020. With efforts made over six months, the project deliverable was presented in July 2021 and made its debut at the China Daily-use Articles Trade Fair in that month.
Operation Flow: The spout features the bionic design of beak with a slight upward gesture to prevent water from dripping down the wall of spout when pouring. Soft curves wrapped around the body visually stretch out. In whichever size, user can push the switch and pour water with one hand, and adjust the center of gravity by moving arm, easing the pressure on the wrist and making pouring easier and effortless.
Team Members: CACICA, XU JIYUAN