은 인쇄 · 2023
Kuwasawa Design School 2022 가이드북은
- A' Design Award 은상 2023 in 인쇄
- CLIENT: Kuwasawa Design School
- Estimated Number of Design Views: 586,425
- Verification code 9784475B51 · Verify this award
Colors
About Kuwasawa Design School 2022 가이드북은
일본 최초의 디자인 학교인 쿠와사와 디자인 학교의 학교 안내입니다. 최근에는 온라인 커뮤니케이션이 증가하면서 현실과 가상의 경계가 모호해지고 있습니다. 이러한 상황에서 디자인팀은 디지털로 인식되었던 것을 아날로그(종이와 인쇄물)로 표현하여 디자인의 가능성을 추구하였다. 얼핏 보면 평범한 책처럼 보이지만, 펼치면 애니메이션이 작동한다. 가이드북은 여러 권으로 나누어져 있어 다양한 방법으로 즐길 수 있습니다. 타이포그래피를 활용한 디지털 표현을 목표로 삼았습니다.
About the A' Design Award 은상
Kuwasawa Design School 2022 가이드북은, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Kuwasawa Design School 2022 가이드북은, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Kuwasawa Design School 2022 가이드북은, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Press Kit
- Unique Properties
- They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
- Dimensions & Packaging
- Dimensions Width:182mm x Height:257mm x Depth:25mm
- Tags
- Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
- Production Technology
- The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
- Design Challenge
- Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
- Research
- As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
- Inspiration
- School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it. - Project Duration
- The project started from July 2020 to April 2021 and was released in Japan in May 2021.
- Operation Flow
- The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.
