Dualad 광고 멀티미디어 키오스크는 by Piotr Jagiellowicz

Dualad 광고 멀티미디어 키오스크는 by Piotr Jagiellowicz is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 도매, 소매, 상거래 및 전자상거래 디자인 Competition Category.

동무역· 2023

Dualad 광고 멀티미디어 키오스크는

by Piotr Jagiellowicz

Client: Digitall Concept

A' Design Award 동상 Winner in 무역 Category

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Verified Award Winner

Verify Award Status for #150359

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dualad 광고 멀티미디어 키오스크는

Dualad 멀티미디어 키오스크는 다양한 공공 장소의 방문객에게 긍정적인 경험을 제공하기 위해 설계되었습니다. Dualad의 특징은 조각적인 형태와 따뜻한 질감입니다. 세심하게 제작된 장치는 실제보다 얇아 보이기 때문에 다양한 건축 환경에 조화롭게 어울립니다. 장치 하우징이 내구성이 뛰어난 아크릴 소재로 표면이 만들어졌기 때문에 지속 가능성을 설계 과정의 핵심으로 두었습니다. 인체공학적 디자인은 휠체어 사용자를 위해 설계되었습니다. Dualad 키오스크는 소박한 외관으로 공공 장소에 악센트를 줍니다.

The Recognition

About the A' Design Award 동상

Dualad 광고 멀티미디어 키오스크는, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Dualad 광고 멀티미디어 키오스크는, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Dualad 광고 멀티미디어 키오스크는, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DualAd multimedia kiosk was designed in order to bring unique experience for visitors of different locations as commercial galleries, retail outlets, public places or museums. The distinguishing marks of DualAd are the sculptural shape and warm texture. The cautiously crafted device looks thinner than it actually is, thus it fits harmoniously into different architectural environments.
The sustainability was brought in the heart of the design process as the device housing is made of durable solid surface, acrylic material that makes it durable and, in case of slight damage, is easily repairable.
The key requirement was an easy access the touchscreen by wheelchairs for people with disability which was realized by ergonomical design approach.
DualAd kiosk makes accents in public spaces with its unpretentious appearance.
Dimensions & Packaging: The kiosk housing is made of acrylic, solid surface material.

DualAd multimedia kiosk is made of two parts,
A: advertisng kiosk combining 55" presentation screen
B: wayfinder kiosk composed of 27" ten-point capacitive touch screen that ensure very fast responsive speed.
The device measurements are 190 cm in height and 93 cm in width. The depth may vary from its thinnest part of 17 cm up to 57 cm when the navigation screen is fixed.
The construction can be firmly anchored to the floor or fixed on stainless-steel foot that make it stand-alone.
Tags: presentation kiosk, advertising, wayfinding, UX, navigation, interactive display, interactive map
Production Technology: The project started with a simple sketch on the paper during discussion about needs of our customer. We defined the two key priorities for the device that were double sided information kiosk with presentation screen for advertising and another touch screen for navigation.
The choice of materials was focused on its sustainability with an acrylic, solid surface cover to bring antibacterial and easy-maintenance feature as well as soft touch for users. The technology components were made of best in class 10-point multi-touch screens.
Moreover DualAd was proudy designed and made in Poland, Europe.
Design Challenge: The key obstacle was to persuade the customer that "less is more" rule should also be applied on touchscreen size. The customer tend to thing the bigger size of the screen the better. However during the test and learn phase we were able to reduce 43" touchscreen to 27" in order to bring ergonomic for all users. The view scope and dimension for images perception is much better for smaller screen as well as haptic properties for typing. At the end of the process the customer agreed on new specification and the final product allowed him to get beyond his initial expectations.
Research: Regarding to client's needs we were analyzing the dimensions of DualAd so that it brings ergonomy and delightful customer experience while the device in use. We were checking the kiosks dimension while testing on users from adult to children as well as disable person on wheelchair to use the touchscreen for interactive map.
Similar approach was undertaken to the material choice to bring smooth use-case and fulfill the CSR requirements on ecological and sustainable, recyclable aspects.
Inspiration: The main inspiration for DualAd came from willingness to unite modern design with new technology for delightful user experience in multimedia kiosks.
Project Duration: Our project of DualAd started in March 2022 with a simple sketch on the paper during discussion about needs of our customer, operator of commercial gallery in Poland. It was designed and prototyped in four months time. Since then it has been implemented for three big shopping malls in Poland.
Operation Flow: DualAd works very smoothly for advertising and wayfinding. The presentation 55 inches screen is used for advertising where the scheduled content is broadcasted. The 27 inches touchscreen is used as information point with interactive map for navigation or customer relation management on spot.
Patents: Copyright belongs to the company Digital Concept sp. z o.o.
Image Credits: Copyright belongs to the company Digital Concept sp. z o.o.