Sparrow Branding 기업 아이덴티티 by Hiroshi Kurisaki

Sparrow Branding 기업 아이덴티티 by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2023

Sparrow Branding 기업 아이덴티티

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award 동상 Winner in 그래픽 Category

10,736
Verified Award Winner
Verify Award Status for #150366

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparrow Branding 기업 아이덴티티

스패로우 브랜딩(Sparrow Branding)은 2020년에 설립된 도쿄 기반 광고 제작 회사를 위해 만들어진 기업 아이덴티티다. 이 아이덴티티는 로고, 메인 비주얼, 문구류(스테이셔너리)를 포함한다. 회사명의 유래인 참새는 상징 수목인 소나무와 함께 표현되었다. 이 콘셉트는 소나무가 참새를 모든 위험으로부터 지켜준다는 이야기에서 비롯되었다. 컴퓨터 그래픽을 사용하는 대신, 플라워 아티스트가 직접 구성한 실제 소나무 가지와 사실적인 참새 모형을 촬영했다. 비주얼 톤은 귀엽기보다는 강렬하고 진중하다.

The Recognition

About the A' Design Award 동상

Sparrow Branding 기업 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Sparrow Branding 기업 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Sparrow Branding 기업 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.