동 제너레이티브 · 2023
Endless Scenery 도시 포스터
by Leijing Zhou, Aoyi Shen and Aiwen Mai
- A' Design Award 동상 2023 in 제너레이티브
- CLIENT: Zhejiang University
- Estimated Number of Design Views: 76,823
- Verification code F89CD76792 · Verify this award
Colors
About Endless Scenery 도시 포스터
〈끝없는 풍경(Endless Scenery)〉은 중국 항저우 서호(西湖)의 십경(十景)을 바탕으로 제작한 도시 포스터 시리즈다. 삼담인월(三潭印月), 곡원풍하(曲院風荷) 등 널리 알려진 명소의 경관을 담아냈다. 각 이미지는 인공지능 회화와 중국 고전 수묵담채 화풍을 결합한 결과물이다. 기본 이미지는 AI 페인팅 툴로 생성한 뒤 이미지 편집 소프트웨어에서 정교하게 다듬었다. 서로 다른 색조를 활용해 각 풍경이 지닌 고유한 성격을 표현했다. 이 포스터는 우표, 출판물, 인쇄 광고, 패키지 디자인 등으로도 폭넓게 활용될 수 있다.
About the A' Design Award 동상
Endless Scenery 도시 포스터, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Endless Scenery 도시 포스터, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Endless Scenery 도시 포스터, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Press Kit
- Unique Properties
- Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
- Dimensions & Packaging
- The length is 3600px and the width is 3600px.
- Tags
- Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
- Production Technology
- The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
- Design Challenge
- This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
- Research
- Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
- Inspiration
- The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
- Project Duration
- The project was launched in Hangzhou in January 2023.
- Operation Flow
- The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
- Image Credits
- Aoyi Shen
Aiwen Mai
