Literkolekcja 포토북 by Aleksandra Toborowicz

Literkolekcja 포토북 by Aleksandra Toborowicz is a highly esteemed winner of the very prestigious 2023 A' Design Award 철상 in 인쇄 및 출판 미디어 디자인 Competition Category.

철인쇄· 2023

Literkolekcja 포토북

by Aleksandra Toborowicz

Client: Academy of Fine Arts in Cracow

A' Design Award 철상 Winner in 인쇄 Category

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Colors

The Design

About Literkolekcja 포토북

Literkolekcja는 레터링, 타이포그래피, 캘리그래피를 아우르며 공공 공간 속 문자 표현을 기록한 포토북이다. 사진들은 10여 년에 걸쳐 세계 각지에서 주로 휴대전화로 촬영되었으며, 인위적인 미화 없이 의도적으로 날것 그대로의 상태를 유지한다. 표지에서는 목차가 책등을 가로질러 재단선 너머까지 이어진다. 본문 텍스트는 사진 속 문구를 오류까지 그대로 재현한다. 조판은 의도적으로 불규칙하게 구성되어 사진에 담긴 글자들의 불완전함을 반영한다. 스위스 제본 방식을 적용해 책을 완전히 펼쳐 놓을 수 있다.

The Recognition

About the A' Design Award 철상

Literkolekcja 포토북, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Literkolekcja 포토북, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Literkolekcja 포토북, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the cover there is a table of contents passing through the spine and extending beyond the bleed. The texts reproduce the inscriptions on the photos with all errors. The text is also deliberately agitated, which reflects the nature of the imperfections of the typography of the photos.
Dimensions & Packaging: photos in album: 383
pages: 416
format: 16,5 x 16,5 cm
binding: Swiss binding
circulation: 350
printed by: Drukarnia Petit
publishing house: Wydawnictwo ASP w Krakowie
ISBN: 978-83-66564-71-8
Tags: photobook, typography, lettering, book, editorial
Production Technology: The Swiss binding allows the album to be laid out flat, which facilitates the reception of photographs.
Research: Another aspect of the project is the desire to share the documented forms of character-letters in different cultures of the world - to inspire students of art and graphic design and typeface designers who, perhaps under the influence of photos, will create new typefaces.
Inspiration: "Litercollection" is a project presenting various manifestations of letter expression in public space: lettering, typography and calligraphy: from street signs, "street art" and street art, through typeface design and typography in industrial design, advertising and visual identification, to art based on on the letter (e.g. lettering installations) and calligraphy in various forms of expression.
The project is based on own photographic documentation made over the last decade, mainly using a mobile phone, in various places around the world and in various natural circumstances.
The photographs are deliberately raw in expression, without artificial aesthetics.
The constantly growing collection of photographic documentation currently includes about 800 photos taken in various parts of the world. Examples of lettering come mainly from Poland and Europe, but also from Arab countries. The author documents all manifestations of typography in various cultures of the world - from professional graphic designs to random combinations. The photos themselves and properly juxtaposed create a story, a narrative.
Project Duration: year: 2022
Kraków, Poland
Image Credits: photos of album: Grzegorz Kwiek