Geneo 쇼룸 디자인 by Belina Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2023

Geneo 쇼룸 디자인

by Belina Zhang

Client: Shanghai Brander Brand Design., Ltd

A' Design Award 동상 Winner in 인테리어 Category

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Verified Award Winner

Verify Award Status for #151218

View at A' Design Award Press Release Award Badge

Colors

The Design

About Geneo 쇼룸 디자인

지네오(Geneo)는 첨단 기술과 천연 성분을 결합한 스킨케어 브랜드를 위해 설계된 쇼룸이다. 280제곱미터 규모의 공간은 물, 식물, 산소를 주요 테마로 삼는다. 입구 영역에는 흐르는 물을 표현한 조명 조형물과 버블 월, 인물 벽, 그리고 5D 시네마가 자리한다. 버블 월은 회전이 가능하며, 회전에 따라 빛이 그 안에 담긴 다양한 식물을 드러낸다. 영상 구역에서는 천장 조명과 향기 시스템이 영상 콘텐츠에 맞춰 변화한다. 모조 시멘트와 테라조 마감은 자연스럽고 원시적인 분위기를 자아내며, 모든 벽면 코너는 수작업으로 둥글게 다듬고 연마했다.

The Recognition

About the A' Design Award 동상

Geneo 쇼룸 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Geneo 쇼룸 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Geneo 쇼룸 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimensions & Packaging: Showroom covering 280m²
Tags: beauty, tech, nature, interior, branding
Production Technology: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Design Challenge: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Research: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiration: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Project Duration: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Operation Flow: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.