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Cjoy Isense 스마트 전동 칫솔 by Shenzhen Xinyue Chuangzao Technology Co., Ltd.

Cjoy Isense 스마트 전동 칫솔 by Shenzhen Xinyue Chuangzao Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 뷰티, 퍼스널 케어 및 화장품 디자인 Competition Category.


동화장품· 2024

Cjoy Isense 스마트 전동 칫솔

by Shenzhen Xinyue Chuangzao Technology Co., Ltd.

Client: Shenzhen Xinyue Chuangzao Technology Co., Ltd.

A' Design Award 동상 Winner in 화장품 Category

Colors

The Design

About Cjoy Isense 스마트 전동 칫솔

Cjoy iSense는 사용자가 올바른 구강 위생 습관을 갖도록 이끌어 주는 스마트 전동 칫솔이다. 본체는 일체형으로 버튼이 없으며, 그립 감지 방식을 통해 칫솔의 전원을 켜고 끈다. 사용자가 가하는 압력을 실시간으로 감지해 진동 세기를 그에 맞게 조절함으로써, 민감한 부위는 부드럽게 세정하고 더 강한 압력이 가해질 때는 딥 클렌징을 제공한다. 표면은 진공 증착으로 마감했으며, 풀 드라이브 자기부상 모터가 진동 동력을 공급한다. 상단의 라이트는 서로 다른 색상으로 작동 상태를 표시한다.

The Recognition

About the A' Design Award 동상

Cjoy Isense 스마트 전동 칫솔, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Cjoy Isense 스마트 전동 칫솔, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Cjoy Isense 스마트 전동 칫솔, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Cjoy iSense is an innovative electric toothbrush that is integrated, buttonless, and easy to manoeuvre. Its main purpose is to help users achieve proper oral hygiene by guiding them through cleaning their teeth correctly. The toothbrush can detect the pressure the user exerts in real time. It gradually adjusts vibration intensity accordingly, providing a natural and smooth brushing experience. With Cjoy iSense, users can enjoy a new and efficient way of cleaning their teeth while developing good oral hygiene habits.
Dimensions & Packaging
Dimension: 27.8*27.8*246.4mm
Weight: 385.4g
Tags
Electric Toothbrush, Integrated Body, Buttonless Design, Pressure Sense, Brush as One Wishes
Production Technology
The toothbrush features an integrated surface with a vacuum plating treatment commonly used in the automotive industry. It is equipped with a full drive magnetic levitation motor to provide vibration power based on pressure. Additionally, the CJOY iSense toothbrush has a circular navigation light on the top that displays the operation status with different colours and movements for better intuitiveness.
Design Challenge
The CJOY iSense electric toothbrush is designed to eliminate the need for buttons on the body. It operates without the traditional on/off and gear change buttons and instead uses grip sensing to turn on and off. Moreover, it automatically adjusts to the pressure the user applies, making it suitable for sensitive teeth cleaning as well as deep teeth cleaning. This innovative design caters to the diverse needs of different users.
Research
Common electric toothbrushes on the market generally use physical buttons, which have the potential for ageing and water leakage. The fact is that users refrain from frequently switching gears when brushing. They usually use one gear to clean the entire mouth, resulting in improper care for each tooth. Based on the actual use data of hundreds of users, the design team has developed the iSense system that changes with the power.
Inspiration
Personal daily care has become increasingly popular, so oral hygiene issues are being taken more seriously. Many people prefer electric toothbrushes because they are more convenient, comfortable, and efficient than traditional ones. CJOY iSense stands out from other electric toothbrushes on the market due to its buttonless, integrated, and manoeuvrable design, providing a new and innovative way to brush teeth.
Project Duration
Research and development of the product started in Shenzhen in April 2022. It is launched in China in June 2023.
Operation Flow
CJOY iSense uses a Without Thought interaction mode that adjusts the vibration intensity according to the pressure applied by the user. Users can lightly brush for sensitive spots, making the toothbrush vibrate gently and reducing irritation. For key areas, users only need to apply pressure to output strong power for deep cleaning.
Team Members
Garnett Wang and Aiqing Liu

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