Life-Space Slimram 프로바이오틱스 보충제 패키지 by Creative Department is a highly esteemed winner of the very prestigious 2024 A' Design Award 은상 in 패키징 디자인 Competition Category.
은패키징· 2024
Life-Space Slimram 프로바이오틱스 보충제 패키지
Client: Creative Department of BY-HEALTH Pharmaceutical Co., Ltd.
A' Design Award 은상 Winner in 패키징 Category
Verified Award Winner
Verify Award Status for #152997The Design
About Life-Space Slimram 프로바이오틱스 보충제 패키지
슬림램(Slimram)은 여성의 허리 라인 슬리밍을 위한 프로바이오틱스 보충제 패키지다. 상자의 형태는 여성 허리의 곡선을 따라 디자인되어 제품의 기능을 직관적으로 드러낸다. 표면의 다양한 패턴은 인체 마이크로바이옴의 변화를 상징한다. 브랜드 고유의 블루 컬러에 밝은 보조 색상을 조합했다. 상자는 재활용 가능한 PET 소재로 제작되었으며 크기는 80×39×160밀리미터다. 표면에는 레이저 열전사와 엠보싱 기법을 적용했다. 이 디자인은 일반적인 프로바이오틱스 종이 상자와 차별화되는 제품을 만드는 것을 목표로 한다.
The Recognition
About the A' Design Award 은상
Life-Space Slimram 프로바이오틱스 보충제 패키지, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Life-Space Slimram 프로바이오틱스 보충제 패키지, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Life-Space Slimram 프로바이오틱스 보충제 패키지, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This probiotic is specifically designed for women's waist slimming. Box shape simulates the female waist and intuitively expresses the function of slimming the waist. The dynamic and diverse patterns on the packaging surface, reminiscent of the fascinating transformations of the human microecology, Pair the brand's blue with a bright secondary color. Unlike other probiotic stereotypes, Slimram is closer to FMCG and better attracts young online consumers.
- Dimensions & Packaging
- Length 80mm x width 39mm x height 160mm
- Tags
- Slimram、Slimram Probiotic 、Lifespace Slimram Probiotic、Package Design
- Production Technology
- Unlike most probiotic products on the market, which are packaged in regular cartons, Slimram's innovative structural shape is combined with laser hot stamping and embossing processes to enhance product differentiation and value. The packaging box is made of recyclable PET environmentally friendly materials, which is conducive to the sustainable development of the earth.
- Design Challenge
- The unique box shape has been repeatedly polished to ensure that the packaging can show the curvy beauty of a woman's slender waist at different angles. The packaging of solid beverage products has strict regulatory requirements, font size and layout requirements and other elements are limited, packaging design in line with regulatory requirements, but also take into account the design beauty and accurate information communication.
- Research
- The core strain of Slimram, Slimram-1, has been clinically proven to regulate fat metabolism, reduce insulin resistance & improve glucose metabolism, and achieve the effect of significantly reducing visceral fat area and waist circumference, reducing visceral fat up to 7cm2 and waist circumference by up to nearly 2CM.
- Inspiration
- We used the box type to simulate the female waist curve to visually convey the product function, and the unique box type stood out in the market. Probiotics help regulate the human microbiome, so we have designed a variety of random patterns with different forms and colors on the surface of the box to abstract and express the wonderful changes of the human microecology, and also make the packaging style more in line with the aesthetics of young people.
- Project Duration
- The project started in August 2021 and took six months to complete, with the first batch coming to market in March 2022
- Operation Flow
- How to make the product more special and stand out from the crowd of competitors is the key challenge in this case. Unique packaging structure, clear information layout, vivid color contrast, rich and exquisite special craftsmanship, all help products to gain consumer attention. As soon as the product was launched, it achieved good sales and continued to grow.
- Patents
- The logo (Slimram) has registerted tramark.
Trademark Year 2020
Trademark Holder BY-HEALTH Co.
The package design is patented.
Patent No. ZL 2022 3 0035810.6
Pantent Holder Yunchao Liang
Year 2022
Jurisdiction Design patent - Team Members
- Creative Direction:Darren Chan
Designer:Dongmei Chung, June Wen
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