Bead 어린이 의약품 패키징 by Zou Hu and Miao Jingyi

Bead 어린이 의약품 패키징 by Zou Hu and Miao Jingyi is a highly esteemed winner of the very prestigious 2024 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2024

Bead 어린이 의약품 패키징

by Zou Hu and Miao Jingyi

Client: Mz Design

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Bead 어린이 의약품 패키징

중국 속담에 "양약은 입에 쓰나 병에 좋다"라는 말이 있습니다. 한약은 항상 쓴맛으로 잘 알려져 있어, 대부분의 어린이들은 아플 때 한약 복용을 꺼려합니다. 중국 민간에서는 한약을 마신 후 사탕을 먹는 습관이 있습니다. 이러한 관습에서 영감을 받아, 본 디자인은 경구용 액상 약병에 오렌지, 망고, 청사과 맛의 과일향 버스트 비즈를 추가했습니다. 이 디자인은 어린이들에게 본래 고통스러운 약 복용 과정을 더욱 재미있고 즐거운 경험으로 만들어줍니다.

The Recognition

About the A' Design Award 은상

Bead 어린이 의약품 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Bead 어린이 의약품 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Bead 어린이 의약품 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a fruit-flavored antivirus oral liquid design for children, which consists of a bottle containing traditional Chinese medicine and an attached burst bead with sweet liquid inside. When taking it, after drinking the last sip of medicine, children can squeeze the burst bead to let out the sweet liquid, so that there will be a bit of slight sweetness to relieve the bitterness of medicine. The child can also squeeze the bead while drinking the medicine to make it a bit tastier.
Dimensions & Packaging: Product dimensions: 40 mm x 20 mm x 70 mm
Package dimensions: 230 mm x 30 mm x 80 mm
Tags: Traditional Chinese Medicine, Children, Medicine, Oral Liquid, Package
Production Technology: The body of this product adopts the hot-pressing process, allowing the production process to be simple and efficient, which can effectively save production and transportation costs. At the same time, the whole container is made of biodegradable plastics, which make the whole design environmentally friendly, simple and easy to use.
Inspiration: Traditional Chinese medicine has always been known for its bitter taste, and most children are unwilling to take it when ill. In Chinese folk, many people have the habit of eating a candy after drinking traditional Chinese medicine. Inspired by this custom, this design adds fruit-flavored burst beads to the oral liquid bottle, which are orange, mango and green apple flavors. This design makes the process of drinking medicine, which is originally painful for children, more fun and enjoyable.
Project Duration: The project started in August 2022 and finished in April 2023 in Guangzhou, China.
Operation Flow: When taking this oral liquid, remove the cap by breaking the top of the bottle. After drinking the last sip of medicine, children can squeeze the burst bead to let out the sweet liquid, so that there will be a bit of slight sweetness to relieve the bitterness of medicine. The child can also squeeze the bead while drinking the medicine to make it a bit tastier. This design makes the process of drinking medicine, which is originally painful for children, more fun and enjoyable.
Patents: Copyrights belong to Hu Zou, 2023.
Team Members: Zou Hu
Miao Jingyi
Duan Hongli
Xu Mengzhen
Chen Deteng
Zhao Yizhu
Image Credits: Image #1: Photographer Qian Kai, Bead, 2023.
Image #2: Photographer Qian Kai, Bead, 2023.
Image #3: Photographer Qian Kai, Bead, 2023.
Image #4: Photographer Qian Kai, Bead, 2023.
Image #5: Photographer Qian Kai, Bead, 2023.