Readey 리셋 앤 디톡스 브러시 by Takako Yoshikawa is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 뷰티, 퍼스널 케어 및 화장품 디자인 Competition Category.

동화장품· 2024

Readey 리셋 앤 디톡스 브러시

by Takako Yoshikawa

Client: Samantha Global

A' Design Award 동상 Winner in 화장품 Category

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Colors

The Design

About Readey 리셋 앤 디톡스 브러시

리셋 앤 디톡스 브러시 레디는 사용자가 즉각적으로 아름답고 자신감 넘치는 자신의 모습을 인식할 수 있도록 하는 컨셉으로 개발되었습니다. 혁신적인 디자인은 모발을 실크처럼 부드러운 질감으로 변화시키며 상쾌한 감각을 선사합니다. 분당 약 6,000회의 진동으로 작동하는 이 헤어브러시는 정전기를 효과적으로 억제합니다. 듀얼 음이온과 88개의 메탈 핀으로 두피를 자극하여 시원하고 편안한 경험을 제공하는 동시에 큐티클을 정렬합니다. 그 결과 충분히 보습되고 엉킴 없는 머릿결을 얻을 수 있습니다.

The Recognition

About the A' Design Award 동상

Readey 리셋 앤 디톡스 브러시, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Readey 리셋 앤 디톡스 브러시, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Readey 리셋 앤 디톡스 브러시, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We are inspired by the concept of palm gently enveloping the scalp. By maximizing the advantage of the curve that fits comfortably in the palm, we created a visually pleasing, unique, and organic design. The tail-like section is not the handle (as in typical hairbrushes), but is deliberately shaped to fit the palm for easy handling and usability.
Because we consider calming the mind” to be an important role of hair care, we put emphasis on the overall rounded contour.
Dimensions & Packaging: W76mm x D70mm x H145mm , Voltage 3.7V USB-C , lithium polymer battery 500mAh
Tags: haircare, hairbrush, beauty care, reset & detox, personal care
Production Technology: The moment it is switched on, the user will experience a pleasant vibration that refreshes both the hair and scalp. This gentle electric hairbrush is designed with the aim of giving off a sense of so easy to use and I have always wanted something like this. The significant difference with respect to the usual hairbrush is that both hair and mood becomes refreshed in a matter of seconds. Also, whereas the usual hairbrush increases static electricity, Readey enables hair care while reducing static electricity.
Design Challenge: I imagined the shape of a brush that can care for your hair with the most natural movements. I visualized the shape of a unique and cute design that takes advantage of the curves of the palm. The tail-like part is not a hairbrush handle, but a deliberate shape that allows it to fit comfortably in the palm of your hand, making it easier to grip and use. By creating an overall rounded shape, I valued the curves, believing that soothing the mind is also important for hair care.
Research: By the time I completed this product, I studied hundreds of hairbrush that were released. For my research I have visited not only Japan but also other foreign countries, Hong Kong, Korea, London, New York, Paris to see the products.
At the same time, I also studied the design characteristics required by women for curl irons. The main research theme is design, material, painting, function. Based on this huge amount of research data, I completed this design.
Inspiration: In our country, Japan, we revere a culture known as TE-ATE ( hand healing ) . We believe that our hands possess energy, and that we are able to provide healing and comfort by stroking the body with the palm of the hand.
The typical hairbrush is used by holding its handle. By holding the handle, the hair is distanced from the hand.
In contrast, Readey is designed to be placed in the palm of the hand, thus enables a more meticulous and protective approach to hair care. Furthermore, by incorporating a mechanism that eliminates friction, negative ions, and static electricity, Readey prevents hair damage.
Project Duration: This project began on September 2021, was press released in 31th August 2023 at The Riz-Carlton Tokyo. Pre-orders for this product have started in 1st September and are sold out.The general merket release date for this product will be November 1st 2023.
Operation Flow: Turn it on with a single touch, place the brush in your palm, and care for it by caressing your hair with your hands. Enjoy your self treatment care anytime anywhere with 6000 vibrations per minute and twin negative ions.
Patents: Design Right : Applying for design registration Patent of Japan.Copyrights, Kasetu Souzou Inc., Takako Yoshikawa
Team Members: Product Design : Takako Yoshikawa
Artistic Direction : Takako Yoshikawa and Kasetu Souzou Inc.
Brand : Samantha Beauty
Manufacturer : Koizumi Seiki Corporation
Image Credits: Main Image,#1〜4,All images
Artistic Director, Takako Yoshikawa