Extreme of Emptiness 3D 공공 예술 by Haiyu Zheng

Extreme of Emptiness 3D 공공 예술 by Haiyu Zheng is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 컴퓨터 그래픽, 3D 모델링, 텍스처링 및 렌더링 디자인 Competition Category.

철컴퓨터 그래픽· 2024

Extreme of Emptiness 3D 공공 예술

by Haiyu Zheng

A' Design Award 철상 Winner in 컴퓨터 그래픽 Category

33,485

Verified Award Winner

Verify Award Status for #155560

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Extreme of Emptiness 3D 공공 예술

Extreme of Emptiness는 봄과 여름의 아름다움 속에 관람객을 몰입시키는 공공 예술 작품으로, 자연에서 발견되는 수많은 경이로운 생명체들을 탐구합니다. 이 작품은 경계를 예술적으로 허물어 인간과 자연 사이의 간극을 연결하는 강력한 매개체 역할을 합니다. 자연의 가상 영역에서 시적으로 머물며 햇빛의 따스함을 체험하고, 산들바람의 부드러운 속삭임을 듣고, 호흡할 때마다 변화하는 자연의 미묘한 움직임을 관찰하면서, 궁극적으로 진정한 비현실감의 깊은 감각을 불러일으킵니다.

The Recognition

About the A' Design Award 철상

Extreme of Emptiness 3D 공공 예술, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Extreme of Emptiness 3D 공공 예술, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Extreme of Emptiness 3D 공공 예술, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Extreme of Emptiness" is a public art piece. The scene is set in spring and summer, in order to explore a wide variety of marvelous creatures in nature and use them as a strong carrier to connect humans and nature, hoping to blur the boundaries between us and nature in a poetic way. Poetically inhabiting the virtual nature, feeling the temperature of the sunlight, feeling the sound of the breeze, feeling the subtle changes of nature in a moment of breathing, feeling a "real sense of unreality".
Dimensions & Packaging: The project is displayed on an LED billboard with a resolution of 8K and a size of 888 square meters. This piece is mainly produced by Cinema 4D and Octane Render, also uses Houdini for the FX effects.
Tags: Naked-eye 3D billboard, CG, digital art, public art, visual art, 3D Anamorphic, motion design, digital nature
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: Starting from the natural world we live in, the work explores how to connect the "non-human" creatures of nature with the city. The work chooses the sea slug as the main character of the story, not only its unique posture when traveling allows for more dynamic forms to be explored, but also in a public space with a diverse crowd, a cute and curious "sea rabbit" can easily attract people's attention and goodwill. In addition, the sea slug and its surroundings are boldly colored to amplify the difference between the imaginary world and the real world.
Research: This work explores how to achieve the effect of art healing through digital art. Art healing is more of an emotional expression, how to rely on the creator's own perception of the surrounding world, through the expression of digital art to help the audience psychological, emotional and physical relaxation, relieve stress, and give emotional value to society.
Inspiration: The ecosystems in nature are complex and fascinating, life expresses itself in a mysterious way, and the vastness of the unknown makes me fantasize about the choices that creatures go through in the process of evolution. I want to illustrate it through digital visual art and create a real sense of unreality to bring the audience a moment of tranquility outside the world. I hope more people will pay attention to the "wonderland" that is about to be lost before we have a chance to understand it.
Project Duration: July 1st, 2023 - Sept. 26th, 2023, Chengdu,China
Operation Flow: The virtual world breaks through the limitations of traditional exhibition space and interacts directly with the audience on the bustling shopping street in Chengdu, China. Utilizing the clever visual difference without the use of any professional equipment to achieve the shocking effect of naked eye 3D, to bring the audience a new visual experience!