Bixdo W60 Star 전동 칫솔 by Tan Chengshen is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 뷰티, 퍼스널 케어 및 화장품 디자인 Competition Category.

철화장품· 2024

Bixdo W60 Star 전동 칫솔

by Tan Chengshen

A' Design Award 철상 Winner in 화장품 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Bixdo W60 Star 전동 칫솔

Bixdo W60 Star는 칫솔질 중에 치아 미백을 돕도록 설계된 전동 칫솔이다. 칫솔모는 빛을 전달하는 광섬유 소재로 제작되었다. 각 칫솔모에는 지름 8 또는 50마이크로미터의 미세한 섬유 코어가 있다. 코어는 굴절률이 높고 외층은 굴절률이 낮아 빛이 섬유를 따라서만 이동한다. 블루 라이트 모드는 치아로의 빛 전달을 향상시킨다. 추가된 잇몸 보호용 칫솔모는 치아 세정을 돕고 잇몸을 보호한다. 칫솔의 크기는 20 x 20 x 120밀리미터이다.

The Recognition

About the A' Design Award 철상

Bixdo W60 Star 전동 칫솔, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Bixdo W60 Star 전동 칫솔, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Bixdo W60 Star 전동 칫솔, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bristles incorporate a novel optical fiber material, featuring a tiny optical fiber core at the center of the light-conducting bristles with a diameter of either 8 micrometers or 50 micrometers. The core has an exceptionally high refractive index, and due to the outer layer having a significantly lower refractive index than the core, it effectively seals light within the core. This ensures that light can only propagate along the optical fiber, achieving outstanding light-conducting performance. The addition of gum-protective bristles not only contributes to teeth whitening but also ensures thoughtful protection for the gums.
Dimensions & Packaging: 20mm*20mm*120mm
Tags: blue light whitening, light-guiding performance, antibacterial cleaning, intelligent features, sustainability
Production Technology: The original intention of the Bixdo W60 electric toothbrush is to provide users with teeth whitening benefits during use. Therefore, in the design of the bristles, we utilized highly light-conductive materials to ensure maximum efficiency in conveying light to the teeth. We conducted various experiments and tests on the arrangement of the bristle clusters to ensure optimal contact with the teeth during the transmission of light. This ultimately guarantees the best curvature and method to ensure both functionality and aesthetics.
Design Challenge: Achieving a balance between functionality and aesthetics is challenging. To ensure exceptional light transmission, a limited color palette was chosen for the bristles. To harmonize the product style with the bristle design, various color tests were conducted with ongoing adjustments. The application of the new optical fiber material requires continuous testing to ensure both environmental sustainability in production and high levels of sustainability in the product itself.
Research: Qualitative testing was employed during the design process to assess the visual responses to light sensitivity and effects among different demographics at the same distance. User research and usage data from diverse groups were utilized to fine-tune the bristle deflection angle, ensuring a user experience that meets their expectations.
Inspiration: The original intention of the Bixdo W60 electric toothbrush is to provide users with teeth whitening benefits during use. Therefore, in the design of the bristles, we utilized highly light-conductive materials to ensure maximum efficiency in conveying light to the teeth. We conducted various experiments and tests on the arrangement of the bristle clusters to ensure optimal contact with the teeth during the transmission of light. This ultimately guarantees the best curvature and method to ensure both functionality and aesthetics.
Project Duration: The project commenced in Shanghai in November 2022, concluded its research and development phase in Shanghai by November 2023, and is scheduled for market release in May 2024. It was awarded the German National Design Prize in November 2023.
Operation Flow: In daily use, activating the blue light mode can enhance light guidance performance, achieving a whitening effect of six shades in 14 days through brushing. Additionally, other functions can provide daily teeth brushing and cleaning benefits.