Rhythmic 북 디자인 by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 인쇄 및 출판 미디어 디자인 Competition Category.

철인쇄· 2024

Rhythmic 북 디자인

by Yiwen Zhang

Client: Zhang-W

A' Design Award 철상 Winner in 인쇄 Category

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Verified Award Winner

Verify Award Status for #155679

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rhythmic 북 디자인

《Rhythmic》은 펑크 문화가 정신 건강에 미치는 긍정적인 영향을 탐구한 책이다. 디자인은 스스로 만든다는 DIY 정신, 저항, 자기표현이라는 펑크의 가치에 기반하며, 명료한 시각 언어를 통해 일관된 음악적 내러티브를 구축한다. 빨강, 검정, 흰색을 주요 색상으로 사용했다. 서체와 그래픽은 안정적인 그리드 위에 배치되어 짧은 형식과 빠른 템포를 연상시킨다. 판형은 210×140밀리미터이며 총 92페이지로 구성된다. 《Rhythmic》은 전자책과 나비 접지 제본의 하드커버 에디션으로 제공된다. 밝은 은색 카드가 중앙 페이지를 강조한다.

The Recognition

About the A' Design Award 철상

Rhythmic 북 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Rhythmic 북 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Rhythmic 북 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For centuries, art and music have been helping people explore conflicts and themes that influence their actions, thoughts, and emotions. This project studies the positive impact of punk culture on social mental health. Based on the DIY, rebellion, and self in the punk spirit, it forms a coherent and interactive musical narrative style through solid visual language.
Dimensions & Packaging: Size 210mm x 140mm
Full book 92P
Hardcover-laminating
Tags: Print, Communication, Punk Art, Art Therapy, Graphic Design
Production Technology: It is circulated in the market in two ways - a sustainable ebook and a hardcover with collectible value. The hardcover uses rich butterfly-fold binding and high-quality printing materials to achieve the best authentic touch.
Design Challenge: Punk aesthetics is a revolution in the history of graphic design that ripped up the rules of neutral sans serif typography and the prevalence of Swiss minimalism. Integrating punk's unconventional and transformative spirit into art therapy can lead to a better understanding of the effects of art therapy and strike a balance while distinguishing it from traditional punk art and art therapy works. Through innovative forms of expression, it breaks the limitations of the definition, such as art created outside the boundaries of its official culture.
Research: Red symbolizes the definite emotional power of punk-catharsis, release, breaking the mold, and matching with black and white, the iconic colors of punk art, to brighten and enliven the picture. Embed fonts and graphics into a stable grid layout system to obtain a sense of balance and show significant punk music characteristics such as short formats, fast tempos, simple melodies and harmonies through different arrangements of fixed elements. The essence lies in the narrative expressiveness of music. Each page presents a variety of rhythmical sense to enrich the viewer's sensory experience.
Inspiration: Traumatic memories are usually encoded visually. Artistic creation can be used to understand traumatic experiences better, motivate creativity and unlimited imagination of self-expression, and thus establish a refuge for strong emotions. Inspired by personal experiences and influenced by DIY thinking, empowerment and the uncontrolled, homemade style of the punk spirit, the author uses self-concept reshaping as a creative archetype combined with visual art to express value cognition.
Project Duration: The project started in November 2022 and finished in November 2023, in New York.
Operation Flow: Using Adobe Indesign as the tool to edit and Design the book before print it. The paper was tested during the printing process and Bright silver card was used as a special material to highlight the center page to reach the climax.
Team Members: Yiwen Zhang - Designer ｜ Publisher