Hugoo 힙시트 숄더백 by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 유아, 어린이 및 아동용 제품 디자인 Competition Category.

동유아용품· 2024

Hugoo 힙시트 숄더백

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award 동상 Winner in 유아용품 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hugoo 힙시트 숄더백

휴구(Hugoo)는 아이와의 외출을 위해 힙시트를 내장한 숄더백입니다. 일반적인 숄더백의 형태를 유지하면서도 패딩 처리된 시트로 아이를 안정적으로 받쳐줍니다. 네 개의 포켓이 용도별로 배치되어 있어 가방 하나로 하루 외출에 필요한 물품을 모두 수납할 수 있습니다. 안감은 노란색으로 마감해 내용물을 쉽게 확인할 수 있으며, 한 포켓에서는 물티슈를 바로 뽑아 쓸 수 있습니다. 원단은 강도와 내구성을 고려해 코듀라(CORDURA)를 선택했습니다. 힙시트가 더 이상 필요하지 않게 된 후에도 휴구는 숄더백으로 계속 사용할 수 있습니다.

The Recognition

About the A' Design Award 동상

Hugoo 힙시트 숄더백, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Hugoo 힙시트 숄더백, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Hugoo 힙시트 숄더백, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama