Sanat 비주얼 아이덴티티 디자인 by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2024

Sanat 비주얼 아이덴티티 디자인

by Tamer El-Menyawi

Client: Tamer El-Menyawi

A' Design Award 철상 Winner in 그래픽 Category

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Colors

The Design

About Sanat 비주얼 아이덴티티 디자인

Sanat은 인테리어 디자인 및 데코레이션 기업을 위해 개발된 비주얼 아이덴티티이다. 디자인은 미니멀리즘과 추상성에 기반한다. 단순한 선들이 현대적인 방식으로 알파벳 S를 형성한다. 황금비가 이 선들의 비례를 결정하는 기준이 된다. 아이덴티티 전반에 걸쳐 하나의 색상이 여러 톤으로 활용된다. 절제된 형태는 기업의 메시지를 명확하고 직접적으로 전달하기 위한 것이다. 이 아이덴티티는 기업의 비전과 디자인 접근 방식을 반영한다. 프로젝트는 2020년 2월에 약 2주에 걸쳐 완성되었다.

The Recognition

About the A' Design Award 철상

Sanat 비주얼 아이덴티티 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Sanat 비주얼 아이덴티티 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Sanat 비주얼 아이덴티티 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.