The Dance of Nature 와인 라벨 by Ximena Ureta

The Dance of Nature 와인 라벨 by Ximena Ureta is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2024

The Dance of Nature 와인 라벨

by Ximena Ureta

Client: Fedrigoni Self-Adhesives

A' Design Award 철상 Winner in 패키징 Category

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Colors

The Design

About The Dance of Nature 와인 라벨

'자연의 춤(The Dance of Nature)'은 라틴 아메리카 네 곳의 산지에서 생산된 네 가지 와인을 위해 제작된 와인 라벨 세트입니다. 라벨은 소비 전 섬유와 소비 후 섬유로 만든 재생 점착식 용지에 인쇄되었습니다. 각 라벨에는 생명체와 자연의 요소가 균형을 이루며 공존하는 상상 속 풍경이 담겨 있습니다. 메를로에는 블루 아워를, 말벡에는 골든 아워를 그려 넣었습니다. 작품은 식물 색소로 만든 수채 물감으로 그렸으며, 타이포그래피는 손으로 직접 그렸습니다. 이 라벨은 와이너리와 패키지 디자이너를 위한 종이 샘플의 역할도 함께 수행합니다.

The Recognition

About the A' Design Award 철상

The Dance of Nature 와인 라벨, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. The Dance of Nature 와인 라벨, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. The Dance of Nature 와인 라벨, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fedrigoni is a leading company in the manufacturing of self-adhesive papers. This work will be part of a sample for customers who are interested in the technical and aesthetic behavior of recycled papers using Tintoretto Gesso Recycled paper.
An imaginary landscape was created where there is an ecosystem with a harmonious relationship between living beings and non-living elements. A packaging for four varieties originated in four Latin American destinations.
Dimensions & Packaging: Tintoretto Gesso Recycled paper, pure recycled paper with ECF pulp, and 100% recycled fibers from pre-consumer and post-consumer waste, marked with felt on both sides, with a special treatment that ensures high opacity under moisture conditions (H+O). Front certified FSC.
Printed on self-adhesive Tintoretto Gesso Recycled H+O WS FSC paper.
All labels are designed for Bordeaux bottles with dimensions of 12.5 cm by 12.5 cm and a conicity of 0.3 mm.
Tags: Wine label, wine, design, Chilean design, Ximena Ureta, Chilean wine, label, wine labels, Chilean designer, Fedrigoni, Chile.
Production Technology: The Dance of Nature was printed on an HP Indigo digital 6,900 using hexachrome (CMYK, plus violet and orange), and its finishing applications were done using the Digicon Machine. Folia Kurz gold 428 and pearlized Folia were utilized.
The process included die-cutting, mechanical embossing, and semi-gloss UV varnish.
Design Challenge: The challenge was to achieve a creative and sustainable design. All materials used in this artwork were carefully chosen. The watercolors used were made with natural pigments of plant origin.
The Fabriano paper is 100% ECF (Elemental Chlorine Free) pulp, FSC certified originating from responsibly managed forests, and applying environmentally friendly standards.
The brushes were created with organic materials, bark, dry leaves, which nature naturally sheds as part of its recycling process.
Research: Since the paleolithic and neolithic periods, there are traces of cave paintings. In antiquity, natural pigments have been used for ceremonies, rituals, or wars. These pigments may be of mineral origin such as clay, lime, or soil, and organic such as vegetables, fruits, or plants. As part of the research, there was experimentation with bougainvillea, coffee, beetroot, curry, and spinach pigments. The pigment extraction is carried out using a stone mortar, until obtaining a highly concentrated pigment.
Inspiration: A landscape was created in four different ways. For the merlot, the blue hour was painted. This is the moment when the sky is tinted with an intense blue color, just after sunset or moments before sunrise. For the malbec, the golden hour was interpreted. This is when the sun is low and nearing the horizon, as well as moments before sunrise.
For the blend, several different colors were used, in the same way that a winemaker creates a wine such as this.
The typographies were created by hand.
Project Duration: This sample was introduced January 2023 at an event in Chile, but has been presented in several countries around the world.
Operation Flow: This packaging is part of a sample for vineyards, wineries, and spirits companies, as well as for packaging designers.
Patents: All rights reseved Ximena Ureta.
Team Members: Art Direction and Design: Ximena Ureta
Image Credits: Image #1, #2, #3, #4, #5 Jorge Brantmayer.